Alicia Ford

I am a creative graphic designer based in Edinburgh, UK.

Message

Intro

Edinburgh, United Kingdom

Founder at Hook & Needle

Marketing Executive at Chelsea Technologies Ltd

Studied at University of Portsmouth

fordalicia.wixsite.com/my-site

Joined June 1, 2022

Skills

Languages

English

Native or Bilingual

About

Hello, I am a creative graphic designer based in Edinburgh, UK. You will most probably find me exploring the outdoors, hitting the gym or crocheting away with an endless supply of coffee! I offer a wide range of design services and am always open to discussing new ideas. I've always loved creativity since I was young, always doodling, painting and experimenting with different materials and crafts. I've always been that quiet kid, the one that takes a back seat and keeps themselves happily entertained with a good book or the latest crafting trend (from cross stitch to knitting, pottery and crochet, believe me, I've tried them all!). I have over 5 years of experience working in design, with clients spanning all industries. I love nothing more than watching the transformative effect design can have in bringing a simple idea to life. To find out more please visit my website:

https://fordalicia.wixsite.com/my-site

Experience

Hook & Needle

Jun 2020 – Present

Edinburgh

Founder

In 2020 I started building Hook & Needle during the Covid pandemic. Times were changing with more of us started to explore new hobbies and interests. Using my skills and love for crochet I decided to turn my hobby into a small business. The journey has been an exciting learning curve, to which I ended up being featured in British Vogue.

Chelsea Technologies Ltd

Jul 2019 – Present

West Molesey, KT8 2QZ

Marketing Executive

During my time at Chelsea Technologies I have designed a wide range of marketing materials from brochures and adverts to exhibition stands. Communication with our target audiences and building our customer relationships has been key. Managing our social media accounts I worked closely with in-house and external contractors.

Charles Austin Pumps

Nov 2018 – Jun 2019

Byfleet, UK

Marketing Assistant

During my time at Charles Austin Pumps I took it in my stride to rebrand their content, starting with their product brochures and datasheets. Through managing their social media accounts and updating their WIX website I was able to enhance their place in the pump manufacturing market.

Hemingco

Jun 2017 – Nov 2018

Portsmouth, UK

Digital Marketing

During my Post Graduate Degree I took employment at a small, independent clothing store called HemingCo. They had a great vision and wanted to start connecting with the growing online digital market.

Education

University of Portsmouth

Sep 2017 – May 2018

Ma Digital Media

University of Portsmouth

Sep 2014 – May 2017

Ba Graphic Design