Derya Guc, A Strategic Creative Thinker, Art Director

About

I started my career as an intern at Fine Arts - Saatchi&Saatchi Istanbul in 2002 and have since been working with teams on award-winning projects across 360 brand campaigns and applications, digital strategies, employee branding and social media management for more than 20 years. I lead other creatives by empowering teams, building strong relationships to grow the brands I work with to produce quality design in line with business objectives, innovative thinking, and collaboration. I focus on creating processes and methodologies to capture quality, effective and time efficient tactics in my work.

Experience

Mineral Studio | London

Jul 2021 – Present

London

Senior Art Director / Freelancer

Mineral is a London based design studio that I’m currently freelancing for and working specifically with a Dubai based client – Ledvance Lighting Company. Day to day activity includes, but is not limited to: • Employee branding and design consultancy • Taking over creation of concepts for product catalogues and advertising brochures in printed and digital formats • Creating design concepts for P.O.P. materials according to the specifications of the marketing department

Unite-Edelman

Jun 2015 – Jul 2021

Turkey / Istanbul

Senior Art Director

Unite is the Turkish affiliate partner of EDELMAN, the world's leading communications agency providing communications advice to national and international leading institutions and brands. The brands I have worked with are as follows: Unilever, Mastercard, BSH (Bosch-Siemens-Gaggenau), Johnson's, Shell, Neutrogena, Nissan, Starbucks, Novartis • Led other creatives within my team, providing end to end design solutions inclusive of creative development and effective design concepts from ideation phase to the final product • Created an environment of multidisciplinary collaboration and creative problem-solving in a very fast-paced and time sensitive department • Managed social media and Integrated communication advertisement projects • Established stakeholder management and built rapport across professional relations especially with clients to improve client satisfaction • Gained many awards across Sustainability and Activity report designs • Organised training activities within the company to improve effectivity and productivity across creative brainstorming • Took an active role in the sustainability communication works of the brands I served

Education

Marmara University,

Sep 1997 – Jun 2012

Bachelor's Degree, Graphic Design

Derya Guc

A Strategic Creative Thinker, Art Director

Skills

Languages