Social Media Marketing

-developing and executing innovative marketing and communication strategies -collaborate with marketing team to develop and execute holistic social media strategy across all channels to drive results around engagement, followers, likes, and overall traffic to brand -curating online content for upload to our social media platforms - recording and monitoring web traffic, engagement rate, conversion Rate, landing page analysis, social media performance and competitor analysis Via Google Analytics, SEMRUSH and social bakers -finding creative solutions to work within tight budgets and meet deadlines -building online community through pseudo guest posting, link sharing on targeted groups and link building -scripting and story boarding of DVCs -managing cross-functional teams of designers and videographers to translate marketing ideas into visuals -creating social media campaigns for the brands by conducting market research and through analyzing latest trends - creating detailed captions and copies for social media posts, ad posts, blogs and website content - working on keyword research on SEMRUSH for various platforms - Liaising with external vendors for the execution of promotional events and campaigns