Digital Marketing and Advertising Professional, with expertise in Strategic Policies and Developmental, Plans to improvise Advertising Content, User Acquisition, Keyword and Landing Page Analysis and User Intent Scrutiny.
Experience
Welocalize
May 2021 – Present
New York (Remote)
Ads Quality Rating Strategist
Conduct research initiatives such as competitive intelligence generation, congress analysis and implications for insights generation.
Contribute regularly to brand related POVs while providing recommendations that align with brand business objectives.
Running & evaluating marketing reports to optimise the performance of any ongoing activity and distributing this information to the quality analysis team. Drive and assist in the development of inbound brand and demand generation digital marketing plan, goals and execution model for paid media. Be responsible for performance marketing across digital channels such as Google, Facebook, Instagram, LinkedIn, Twitter, & Programmatic.
Review of the Ads KPI, audio and transcript files on EWOQ Portal worldwide concerning global affairs from Political Ads to Social and Commercial Ads, Healthcare sites and articles, Religious & Community Surveys to Standard Economic Topic reviews.
Implementing, Optimising and operating Ads Campaign Strategies, Global and local social media strategy to analyse and classify the quality and standard of content, imagery, sounds and visual effect.
Ensure the smooth running of operations from pre-campaign launch queries, to optimization, to end of campaign and billing. Provide post campaign insights and recommendations to selected key clients.
Taj Construction Pvt. Ltd.
Nov 2019 – Apr 2021
India
Project and Operations Coordinator
Assisting with supplier support issues and queries.
Conducting quality checks, price comparisons and proposing amendments to the offer, based on research.
Coordinate and integrate work across multiple disciplines, complete scheduling, and resource planning activities to drive cost-efficient work processes.
Demonstrated strong communications with internal and external teams. Put the crew and the site on the agreed schedule.
Control all schedules, budget, scope development, documents, procedures for assigned projects and update the construction project database.
Analyze project outcome & impact, collect feedback, and drive continuous improvement.
Ensure communication channels are made available for all projects to enable adequate communication and escalation process among project team members.
Education
University of East London
Jan 2018 – Jan 2019
Master of Business Administration, Business Administration
Aligarh Muslim University
Jan 2015 – Jan 2018
Bachelor of Commerce (Honours), Accounting, Business Studies, International Business