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Ainhoa Arregi

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Intro
Sydney, Australia
Product Marketing Lead at Kraken
Joined June 8, 2023

Skills

About
- Proven track record in both strategic and tactical execution of go-to-market strategies. - Ability to dig into data and translate in-depth market and customer insights (incl. qualitative and quantitative research methodologies) into impactful marketing campaigns that bring positive ROI. - Strong project management experience as well as influencing and orchestrating internal and external stakeholders at all levels in global companies remotely (ability to adapt easily to multiple timezones). - Multi-channel marketing experience, including experimentation, automation and personalisation across Google, Meta, Email, UAC, SEO, ASO/ASA, LinkedIn, Affiliates, SMS, Push & Display. - 5+ years of experience hiring, leading and empowering teams from the ground up to achieve both company goals and their professional growth.
Experience
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Kraken
Sep 2021 – Present
Australia
Product Marketing Lead