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Alicia Ford

I am a creative graphic designer based in Edinburgh, UK.

Edinburgh, United Kingdom
Founder at Hook & Needle
Marketing Executive at Chelsea Technologies Ltd
Studied at University of Portsmouth
Studied at University of Portsmouth
Joined June 1, 2022



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Hello, I am a creative graphic designer based in Edinburgh, UK. You will most probably find me exploring the outdoors, hitting the gym or crocheting away with an endless supply of coffee! I offer a wide range of design services and am always open to discussing new ideas. I've always loved creativity since I was young, always doodling, painting and experimenting with different materials and crafts. I've always been that quiet kid, the one that takes a back seat and keeps themselves happily entertained with a good book or the latest crafting trend (from cross stitch to knitting, pottery and crochet, believe me, I've tried them all!). I have over 5 years of experience working in design, with clients spanning all industries. I love nothing more than watching the transformative effect design can have in bringing a simple idea to life. To find out more please visit my website:
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Hook & Needle
Jun 2020 – Present
In 2020 I started building Hook & Needle during the Covid pandemic. Times were changing with more of us started to explore new hobbies and interests. Using my skills and love for crochet I decided to turn my hobby into a small business. The journey has been an exciting learning curve, to which I ended up being featured in British Vogue.
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Chelsea Technologies Ltd
Jul 2019 – Present
West Molesey, KT8 2QZ
Marketing Executive
During my time at Chelsea Technologies I have designed a wide range of marketing materials from brochures and adverts to exhibition stands. Communication with our target audiences and building our customer relationships has been key. Managing our social media accounts I worked closely with in-house and external contractors.
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Charles Austin Pumps
Nov 2018 – Jun 2019
Byfleet, UK
Marketing Assistant
During my time at Charles Austin Pumps I took it in my stride to rebrand their content, starting with their product brochures and datasheets. Through managing their social media accounts and updating their WIX website I was able to enhance their place in the pump manufacturing market.
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Jun 2017 – Nov 2018
Portsmouth, UK
Digital Marketing
During my Post Graduate Degree I took employment at a small, independent clothing store called HemingCo. They had a great vision and wanted to start connecting with the growing online digital market.
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University of Portsmouth
Sep 2017 – May 2018
Ma Digital Media
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University of Portsmouth
Sep 2014 – May 2017
Ba Graphic Design