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Annika Padayachi

Digital Copywriter & Content Creator

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Intro
South Africa
Digital Copywriter & IT Product Owner at BMW South Africa
Studied Copywriting at Vega The Brand School
Joined April 17, 2021

Skills

Languages

English
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Native or Bilingual
Afrikaans
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Advanced
French
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Basic
About
I am a strategic copywriter and product owner with over 9 years in the field and extensive experience working in agile environments. I am a native English speaker with a full spectrum of copywriting skills and competencies including writing for SEO (Search Engine Optimisation) and producing UX (User Experience) focused copy and microcopy. My passion lies in Digital Copywriting and I create content for websites, mailers, social media platforms and various forms of online advertising daily.
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Experience
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BMW South Africa
Apr 2017 – Present
South Africa
Digital Copywriter & IT Product Owner
I am currently serving my 5th contract as a digital copywriter at BMW South Africa. I work across the brands/departments (MINI, BMW Motorrad, BMW, Customer Support and Financial Services) - with an added focus on SEO optimization, UX copywriting/microcopy and weekly Wordpress maintenance of a training website for our importer region. In addition to daily copywriting tasks, I have been awarded the role of IT Product Owner for the front-end design team. It requires a detailed understanding of both business requirements and the development team’s technical capabilities. My goal is to ensure the quality of features being produced as well as their effectiveness in meeting business goals. I liaise with multiple business owners, as well as the scrum master and development team to assist with the smooth running of the overall process.
Education
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Vega The Brand School
Feb 2009 – Dec 2012
BA in Creative Brand Communication , Copywriting