3 Spoons LLC, Founder, 2017 – present
3 Spoons works with clients to help conceptualize, create, and complete projects.
• Merck Pharmaceuticals – Day in the life story spots, Mental Health, DNI initiative campaign
• Pharming Inc – Patient story spots
• Penn Medicine – Day of remembrance ceremony
• Bypassed Documentary – Segment editor
• Philadelphia Baseball Training – Brand story videos, highlight reels, Training video
QVC, Content Writer/Producer, 2018 – 2019
Concept, Produce and Direct cross-functional team of up to 10 production and post-production experts by creating a clear vision for photo and video productions. Utilize creative skillset to achieve business results on national brands like Joan Rivers, Martha Stewart, and Lisa Rinna in categories such as beauty, fashion, food and corporate event promotion. Consistently deliver projects within expedited timelines. Manage productions from concept through completion overseeing timelines, budgets and deliverables focusing on exceeding QVC’s +8 million customers’ expectations.
• Write scripts for television, ecommerce, social and off channel promotion
• Direct on-camera talent, videographers, editors, motion graphics and voice talent to bring creative vision to life
• Drive engagement, click-throughs and conversion to achieve business results
• Responsible for creating all food photography for QVC.com and social platforms
• Established new methodology to build efficiency across teams creating best practices between merchandising and kitchen
• Expertise in studio, on location, and large-scale community events. Producing video content with professional and non-professional talent.
• Established a process to support community affairs creating annual video for Chester County Economic Development Council helping QVC celebrate its connection to the community
• Volunteer at Neighborhood hospice ideating, recording and editing “family legacy” videos
QVC, Associate Content Producer. 2014 – 2018
Coordinate all phases of production including: Give clear direction on concept, technique, and execution to production and post-production professionals.
• Identify, schedule, and book talent
• Partner with QVC on air talent to ideate Facebook “likes” and followers
• In partnership with writer/producer, conceptualize aesthetic for promo, product video support and digital content ensuring establishing QVC’s POV and ability to exceed revenue goals
• Act as key influencer on many of QVC’s highest priority pop culture initiatives. Including: the Muppets Most Wanted movie multi-company initiative and Martha Stewarts food line aesthetic
• Produce and Associate produce over 100 projects in fashion, electronics, food, and corporate communications.
• Direct voiceover talent to meet the creative vision of project
