daniel fierro

MULTIPLATFORM ON/OFFLINE CREATIVE DIRECTOR

Message

Intro

Buenos Aires, Argentina

CREATIVE DIRECTOR at NEW LINK GROUP

Studied CREATIVITY, ART, ADVERTISING at ESCUELA SUPERIOR DE CREATIVO (ARGENTINA)

Joined May 12, 2022

Skills

Languages

Spanish

Native or Bilingual

English

Intermediate

About

Although coming from art direction, Daniel does strategic planning and writes creatively with ATL and DIGITAL experience. He leads, coordinates, guides creative teams and works for different clients and projects simultaneously. He can supervise and mentor a team of copywriters, designers, creative duo, community managers, content managers, editors, and practitioners as well. He and at the same time, work the strategy together with the planners and even supervise the quality of the final production in all communication platforms. Daniel is current Creative Director member of the New Link Global Center of Creative Excellence He previously served as General Creative Director at Publimark MullenLowe Costa Rica and as Multiplatform Creative Director at Coupé Buenos Aires, digital agency. Daniel is a graduate of the Fundacion Argentina de Altos Estudios en Ciencias Comerciales (The Foundation) and also from the Escuela Superior de Creativos Advertising (La Escuelita). Both in Buenos Aires. He began his career as an art director at Verdino Bates and years later went on to Bozzel Vazquez, winning the most important local and regional radio awards at EL DIENTE (Círculo de Creativos Argentinos), FIAP and at the OJO DE IBEROAMÉRICA. In 2000 he joined Del Campo Nazca S&S where he developed works for all of Latin America that were awarded in the most important international festivals, becoming one of the most awarded art directors in the region by obtaining: 6 GOLDEN LIONS IN CANNES IN THE 2002, 2003, 2004, and 2006. He also won a GOLDEN EFFIE in Mexico in 2005. In 2007 he went to Gray Buenos Aires as Regional Creative Director obtaining 4 BRONZE LIONS. He thus adding 10 LIONS IN CANNES. Daniel also won international awards at: CLIO, LONDON FESTIVAL, ONE SHOW, D&AD, EL SOL DE SAN SEBASTIAN, YOUNG GUNS, FIAP, WAVE Y EL OJO, among others. In 2012 he passed as Creative Director to Leo Burnett Buenos Aires and won an 8 BALL (Leo Burnett Worldwide's internal award for best creativity) and won another BRONZE LION. He adding a total of 11 LIONS IN CANNES plus 5 SHORT LIST In 2015 he is elected to be Creative Director General at Quorum Saatchi & Saatchi in Peru. He won a GOLDEN EFFIE in 2017.

Experience

NEW LINK GROUP

Feb 2020 – Present

DOMINICAN REPUBLIK

CREATIVE DIRECTOR

CREATIVE DIRECTION, STRATEGY, ART SUPERVISION, COPYWRITING

Education

ESCUELA SUPERIOR DE CREATIVO (ARGENTINA)

Mar 1991 – Dec 1993

BACHELOR, CREATIVITY, ART, ADVERTISING