User's Cover Picture
User's avatar

Destiny Vargas

Brand Marketing

Message
Intro
San Jacinto, United States
Specialty Sales at target
Studied Business Management at FIDM
Studied Beauty Industry Merchandising & Marketing at FIDM
Marketing & Advertising
linkedin.com/in/destiny-vargas-43142a109
Joined January 31, 2025

Skills

Languages

English
-
Native or Bilingual
About
Associate Brand Manager with 5+ years of experience, proficient in leading brand strategies and enhancing market presence. Demonstrated ability in spearheading cross-functional teams to expedite product launches, achieving a 30% increase in efficiency. Skilled in utilizing digital assets and social media management to boost consumer engagement and brand visibility, resulting in significant market share growth and sales increases.
Experience
User avatar
target
May 2024 – Present
Specialty Sales
Greet guests authentically, tailoring interactions based on verbal and non-verbal cues to create a welcoming experience. Utilize store tools to track sales metrics, inventory, and guest traffic, ensuring product availability and a smooth shopping experience. Maintain an organized, inspiring sales floor by staying current on trends, executing visual merchandising standards, and supporting product transitions. Manage fitting rooms and offer personalized recommendations to complete guest looks, while balancing guest engagement with task completion. Take ownership of assigned areas, ensuring proper zoning, in-stock levels, and accurate signage for a seamless shopping experience. Accurately execute backroom fills and maintain organization per store standards, fulfilling replenishment needs and guest requests. Adhere to safety policies, demonstrate ethical conduct, and support guest services like cashiering and order pick-up, ensuring compliance with all regulations.
User avatar
Naturelab tokyo
Oct 2023 – Feb 2024
Associate Brand Manager
Spearheaded cross-functional collaboration, expediting product time-to-market and enhancing launch efficiency by 30%. Integrated market research insights to amplify consumer feedback and drive data-driven decision-making across the organization. Led and executed product launch campaigns, ensuring timely and successful delivery to market. Supported sales teams with new item sell-in, increasing product visibility and adoption. Pioneered digital transformation initiatives, improving marketing strategies through enhanced data utilization. Refined market entry strategy with competitor analysis, resulting in increased market share and stronger brand positioning. Developed targeted consumer engagement campaigns, boosting brand presence and fostering customer loyalty.
User avatar
American international industries
Mar 2022 – Oct 2023
Associate Brand Manager
Managed team communication for new product development and promotions, ensuring seamless collaboration and execution. Executed innovative PR strategies that aligned with the brand voice, enhancing brand visibility. Prepared comprehensive line reviews for major distributors, strengthening partnerships and optimizing market presence. Collaborated with influencers for social media and PR launches, amplifying brand exposure. Maintained Digital Asset Management system, ensuring efficient organization and easy access to marketing assets. Boosted sales by 48% by expanding to 155 new stores in 6 months, driving significant growth. Directed innovative PR campaigns and optimized promotional strategies, elevating brand market share and visibility.
User avatar
American International Industries
Feb 2022 – Oct 2023
Social Media Manager
Orchestrated daily content strategy across multiple platforms, aligning with brand and founder objectives for consistent messaging. Authentically crafted social media copy reflecting the brand’s voice and values, strengthening audience connection. Led influencer marketing initiatives, collaborating with key influencers to drive engagement and amplify brand awareness. Managed community engagement, ensuring timely responses to customers and influencers, building brand loyalty. Optimized social media strategy, increasing follower engagement by 30% through targeted content and influencer collaborations. Innovated content strategies on key platforms, boosting brand presence and expanding market reach. Streamlined content approval processes, improving team efficiency and ensuring timely execution of campaigns.
User avatar
American International Industries
Oct 2021 – Mar 2023
Marketing and Product Development Assistant
Orchestrated daily content strategy across multiple platforms, aligning with brand and founder objectives for consistent messaging. Authentically crafted social media copy reflecting the brand’s voice and values, strengthening audience connection. Led influencer marketing initiatives, collaborating with key influencers to drive engagement and amplify brand awareness. Managed community engagement, ensuring timely responses to customers and influencers, building brand loyalty. Optimized social media strategy, increasing follower engagement by 30% through targeted content and influencer collaborations. Innovated content strategies on key platforms, boosting brand presence and expanding market reach. Streamlined content approval processes, improving team efficiency and ensuring timely execution of campaigns.
User avatar
Markwins Beauty Brands
Mar 2019 – Oct 2020
Merchandising Coordinator
Managed project timelines effectively, ensuring on-time delivery and seamless coordination across teams. Prepared comprehensive reports and analyses to inform strategic decision-making and optimize operational efficiency. Maintained accurate SKU records, improving inventory management and reducing discrepancies. Enhanced SKU system accuracy, resulting in a 15% reduction in errors and improved operational flow. Streamlined report generation processes, boosting team productivity and ensuring timely data delivery. Fostered strong retailer relationships, facilitating smoother shipment processes and improving client satisfaction. Identified and addressed key delay patterns, enhancing client communication and operational responsiveness.
Education
User avatar
FIDM
Jun 2017 – Jun 2018
Bachelor of Science, Business Management
User avatar
FIDM
Jun 2014 – Jun 2016
Associate, Beauty Industry Merchandising & Marketing