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Edward Hanasik

"Lead from the front" growth, media and mar/tech executive with proven expertise improving brand value.

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Intro
Orlando, United States
CMO | Managing Partner at THINKSheet Software Systems
Studied Marketing Management at Iona College
Studied Advertising/Communications at Iona College
Joined March 23, 2021

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About
I’m someone who comprehends the fundamental, unchanging principles of marketing and has absolute confidence applying those principles to new techniques and platforms. Always hungry to blaze new trails using new technology — I’m equally committed to testing effectiveness, optimizing around what works, and demanding robust data and ROI. I do what most marketing and digital executives cannot … go beyond the data to use the insights gained to develop actionable plans that optimize brand value and advocacy. I look at “markets,” while others look at “the market,” where my brand should be the best choice, and act as the “voice of the customer” throughout the organization.
Experience
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THINKSheet Software Systems
Jan 2015 – Present
Orlando, FL/Remote
CMO | Managing Partner
Responsible for marketing operations, branding, digital strategy, identifying new market opportunities, creative, content/messaging, customer acquisition and client support. - Strong understanding of digital marketing best practices of lead-gen campaigns that drive traffic; resulting in customer acquisition, retention, and growth. - Implemented digital and social media plans with a focus on inbound marketing, customer acquisition/retention, SEM, content, video and influencer marketing. - Developed company and product positioning, corporate messaging architecture, corporate presentations and sales proposals across multiple media platforms. - Spearheaded company-wide transformation by establishing a strategic direction to determine best-bet target markets, increasing revenue growth of over two-times in first year. - Translated product goals into a technical scheme that scales with corporate growth. - Remote staff management - sales, marketing, creative, research and IT.
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SourceMedia
Mar 2005 – Dec 2014
NYC, NY
Group Director - Strategic Marketing
Accountants Media Group, Financial Planning, Health Data Management, Insurance Networking News, Money Management, On Wall Street, Information Management, Bank Investment Consultant - Pioneered strategic marketing plans and personalized client presentations with integrated components and defined revenue goals, product/benefit rationalization, content-based advertiser e-newsletters and development of unique positioning statements for multiple brands and groups. - Directed digital initiatives in video, including branded, core presentation videos for insertion in interactive media websites. - Originated first-time "advertiser loyalty programs" for multiple brand's top clients, and "influencer marketing" efforts as part of market-leader, competitive analysis campaigns. - Demonstrated ability to manage leads, funnels, nurture strategies, drip marketing, and digital. - Led efforts corporate-wide in the use of market research for sales support and client reporting through industry-specific, comparative brand awareness studies. - Established KPIs leading to key conclusions for new product launches and brand extensions. - Initiated first-time brand extensions in research, classified advertising and video offerings.
Education
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Iona College
MBA, Marketing Management
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Iona College
BA, Advertising/Communications
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