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Edward Tietze Love

Writer, Editor, SEO expert

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South Africa
Owner at EdwardLoveWriter.com
Joined November 22, 2023

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About
I am an experienced writer and digital marketer who has worked alongside clients like Christie’s, Currys PC World, Sony PlayStation, Microsoft Xbox, Samsung, Fitbit and Canon - to name a few - to refine their strategic and editorial output. My interest in strong written communication has seen me write website copy, television scripts, radio ads, digital advertising campaigns, web blogs and more.
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Experience
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EdwardLoveWriter.com
Aug 2016 – Present
Owner
Have enjoyed an extensive and wide-ranging freelance career for a variety of clients in the UK, America and South Africa. Responsibilities have included copywriting, editing and the full suite of SEO services.
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TFG London
Jan 2022 – Dec 2022
SEO Manager
In-house SEO lead for three fashion brands ● Oversaw search engine optimisation (on-page and off-page) for TFG London’s Phase Eight, Whistles and Hobbs ● Worked with internal stakeholders across all three companies ● Closely liaised with ecomm and web dev + external providers ● Helped refine short-term goals and make sitewide improvements ● Executed long-term strategies for Black Friday, Summer/Autumn, Winter/Spring ● Site speed, content, schema, hreflang all considerations ● Helped usher in the launch of an international arm of the Phase Eight brand - PhaseEight.com/de/
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Havas London
Oct 2019 – Nov 2021
Content Performance Manager
I managed a team of SEO copywriters and data scientists ● Our job? To help clients get the most visibility possible on Google and associated search engines ● Campaign creation, PR and technical SEO all valuable tools ● Clients included blue-chip multinational companies and growth-hacking SMEs
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Greenlight (now part of Brave Bison)
Jan 2018 – Nov 2019
Brand Partnerships Manager
Worked solely on the Dixons Carphone (Currys PC World) account ● 3 days spent in the client’s offices in Acton ● Responsibilities included regular presentations to internal category teams and brands to encourage investment in SEO outreach campaigns ● Managed budgets of supplier investment ● Worked closely with the home agency (Greenlight) to execute campaigns on time and on budget ● Wrote the copy for the final campaigns ● Reported on the performance of campaigns ● Regular meetings with wider marketing channels/teams and agencies to align on larger marketing periods