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Ellie Xu

Marketing Consultant/Analyst

United States
Marketing & Advertising
Joined November 27, 2023


Native or Bilingual
As a Marketing Consultant at Asia-Pacific Youth Foundation for Communication and Development (APYF), I work on SHERO LEAGUE, a project that aims to empower young female leaders and create an active women community. I am also pursuing a Master of Science in Marketing Analytics at the University of Rochester - Simon Business School, where I am learning how to leverage data and analytics to drive strategic marketing decisions and optimize business outcomes. Previously, I worked at ARTech, a leading digital media art startup, as a Project Manager and a Branding & Marketing Specialist. I successfully managed and delivered 20+ custom artworks valued at over $300K, coordinated a conjoint publicity campaign project for digital media art exhibitions that generated 200M+ content exposures, and led a team in developing and executing a comprehensive digital marketing and branding strategy for ARTech. I also pioneered an innovative concept that secured cross-industry projects with renowned brands such as NVIDIA, Intel, and JcDecaux. My core competencies include Strategic Marketing, Marketing Analytical Skills, and Campaign/Event Marketing. I am passionate about connecting women in tech field, and I am eager to bring my diverse perspectives and experiences to help build their brands.