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Florin Rajendran

Communication and Digital Media Specialist

Deira, United Arab Emirates
Studied General at American National College, Sri Lanka
Studied Business Management at Business Management School, Sri Lanka
Studied International Relations at Bandaranaike Centre for International Studies, Sri Lanka
Studied Ordinary and Advanced Level Education at Holy Family Convent Bambalapitiya, Sri Lanka
Online Media
Joined April 5, 2023



I am a hardworking, goal-oriented individual with 10 years of experience in the fields of banking, media, telecommunications and at the NGO. I have always been passionate about my job roles and have managed to complete the assigned duties and responsibilities to me to the fullest of my ability. A task assigned to me is without a doubt completed accurately and in a timely manner. I am a great communicator and am fluent with Social media Platforms. I have done several workshops on "Communication" at the organizations I've worked in and also helped Companies revamp their Social Media Platforms and increase Traffic. If you are looking for an individual who has great potential and is willing to strive towards the growth of the Organization, I assure that I would be the most suitable candidate.
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World University Service of Canada (WUSC)
Jun 2022 – Mar 2023
Colombo, Sri Lanka
Communication and Digital Media Advisor
As the Communication and Digital Media Advisor, my role supports the Sri Lanka Institute for Tourism and Hospitality Management (SLITHM) to develop strategic external communications designed to promote SLITHM and increase engagement of youth, especially young women. Responsibilities: - Increase Brand awareness for SLITHM. - Support the development of communications materials and activities, and coordinating a Communications for SLITHM. - Collaborate and review the existing external communication strategy and develop a social media calendar and work plan for SLITHM. - Preparing written and visual communications for SLITHM. - Build and develop the organization’s presence on the web and social media platforms. - Constantly updating content on SLITHM’s website. - Review social media analytics to measure audience engagement and share best practices and learnings. - Assist in digital asset management. - Collaborate with the partner to ensure that youth, particularly young women and marginalized youth, are included in any capacity strengthening activities. - Ensure that the branding guidelines are followed. - Undertake public engagement and fundraising activities before, during, and after my volunteer assignment. - Worked on topics relating to Gender equality, youth inclusion, and international volunteering. - Host events & online meetings at SLIHM and WUSC.
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American National College, Sri Lanka
Jan 2017 – Jun 2018
Masters of Business Administration, General
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Business Management School, Sri Lanka
Nov 2015 – Oct 2016
Graduate Diploma in Management, Business Management
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Bandaranaike Centre for International Studies, Sri Lanka
Oct 2013 – Sep 2015
Diploma and Higher Diploma in International Relations, International Relations
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Holy Family Convent Bambalapitiya, Sri Lanka
Jan 1999 – Aug 2012
Ordinary and Advanced Level Education, Ordinary and Advanced Level Education