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Frida Rosales

UI Designer / Project Manager

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Intro
Managua, Nicaragua
Graphic Designer at Design House
Studied Marketing at Cerem Global Business School
Studied Design at Universidad Centroamericana
Design
Joined May 30, 2024

Skills

Languages

Spanish
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Native or Bilingual
English
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Intermediate
Japanese
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Basic
About
I enjoy expanding my knowledge and skills as a professional, aiming to improve every day in my work. I define myself as a productive, meticulous, self-taught, and communicative person, with the ability to adapt and work in teams
Experience
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Design House
Nov 2023 – Present
Remote
Graphic Designer
Creation of images for digital circulars, with a main focus on retail and supermarkets, for weekly publication in coordination with the internal design team. • Direct coordination with the client regarding adjustments and changes made within the digital circulars based on promotions or changes in products during the week. • Responsible for leading the setup of a weekly publication store, from material reception, creation of the same, to setting within the Ideal tool for publication on the client's website
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The Food Strategist
Jan 2023 – Nov 2023
Remote
Graphic Designer & Photo editor
• Responsible for designing advertising material for social media, primarily focused on the restaurant industry. • Photo editing for social media posts. • Creation of logos and definition of graphic identity. • Video editing with a primary focus on reels and TikTok. • Creation of digital and printed menus for restaurants.
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Dinterweb
Dec 2019 – Nov 2023
Remote
Project Manager
In charge of the production team ((2) content managers, (2) designers, (3) developers, (3) HubSpot implementers, and (1) Campaign Manager) responsible for the company's recurring accounts. Under the agile methodology of SCRUM, the following functions were carried out: • Assisting as Scrum Master to the production team to remove obstacles identified in the daily stand-ups. • Leading weekly sprint sessions with each account manager responsible for the accounts. • Leading the retrospective session, informing stakeholders of improvement opportunities identified in the sprint. • Coordinating the team's workload and workflow within the clients (15) and projects worked on simultaneously. • Providing technical support for team doubts on topics related to DNS connections, HubSpot, and domain connection. • Ensuring the delivery of requirements on time by coordinating with account managers the campaign activation times. • Implementing strategic actions within HubSpot in temporary services. • Proposing improvements in internal processes and diagramming to present to clients. • Training the design team on time optimization and HubSpot utilization. • Tracking profitability of ongoing services in the project management tool based on the team's worked hours. • Proposing improvements to optimize the production team's productivity. • Establishing and monitoring the production team's OKRs. • Providing support in client sessions where technical HubSpot support is needed or validating the scope of contracted services.
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Iguana Producciones
Sep 2021 – Jun 2022
Remote
Designer Team Leader
In charge of the banner department (2) for Walmart Central America. Among the responsibilities of the position are: • Coordinating with other team leaders from the supermarket, warehouse, and Walmart subdivisions to ensure consistency in visual communication across the client's different brands. • Managing the weekly update of banners on the website for the supermarket and Walmart Central America sub-brands. • Coordinating with the team to design banners through a project management system. • Performing quality control of designs produced by the team. • Optimizing banner creation processes to ensure timely delivery of designs for internal client review and publication on websites. • Keeping client-provided inputs updated within the global components of Figma.
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Dinterweb
Jun 2016 – Jan 2020
Remote
UI and Graphic Designe
Responsible for developing strategies to address visual communication challenges. These strategies are generated through the study of buyer personas, buyer journeys, and empathy maps to define the digital products to be created. Among these digital products are: • Design of Landing pages and websites. • Design of materials for organic social media. • Design of materials for advertising campaigns on Facebook and LinkedIn Ads. • Layout of digital ebooks. • Design of calculators, tests, and custom conversion pages. • Brand design. • Video editing. • Design of printed materials
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SIMO Nicaragua
Jan 2016 – Jun 2016
On site - Nicaragua
Graphic Designer
Responsible for designing advertising material for social media and printed materials in coordination with the communication department. Among the main materials produced are: • Social Media: Informative posts, photo editing, branding of photographs. • Printed Materials: Informative flyers, brochures, and internal documents.
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Instituto de Historia de Nicaragua y Centroamerica (IHNCA-UCA)
Oct 2015 – Dec 2015
Hybrid - Nicaragua
UI Designer for a project
Redesign project of the interface for the Álvaro Argüello Hurtado S.J. bookstore catalog. The project was carried out in collaboration with the institution's internal development team
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Zegesa
Feb 2015 – Oct 2015
On site - Nicaragua
Community manager & Graphic Designer
Community Management: • Responsible for content planning, design creation, and posting of content logs on clients' social media networks. • Monitoring user interaction to address inquiries about clients' products and services. Graphic Designer: • Creation of advertising materials optimized for laser and offset printing. • Designs for banners, brochures, banners, menus for restaurants, among others. • Design of large-scale materials optimized for printing (billboards, bus backs, etc).
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Grupo Soluciones Empresariales
Feb 2014 – Apr 2015
On site - Nicaragua
Graphic Designer
• Responsible for creating promotional print and digital materials for internal and external training sessions. • Layout of documents for remote testing through interactive PDFs. • Creation of materials for digital media and mass email campaigns. • Materials optimized for the website
Education
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Cerem Global Business School
Nov 2022 – Apr 2024
Master's in Digital Marketing and Communication, Marketing
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Universidad Centroamericana
Jan 2011 – Jan 2014
Bachelor's in Graphic Design, Design