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Ghina Chaaban

Communication Expert

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About
Seasoned Communications Professional with over fifteen years of experience in the Middle East, specializing in PR, copywriting, and strategic communication for regional and international brands. I possess substantial expertise in media relations, leveraging a robust network within the region to achieve brand objectives and drive public engagement. With over a decade of experience as a versatile writer, I excel at creating compelling content across various niches. My passion for storytelling and keen eye for detail enable me to craft high-quality work that resonates with diverse audiences. What sets me apart is my unique ability to blend strategic communication with creative storytelling, ensuring that each piece not only serves its purpose but also captivates and connects with the audience on a deeper level.
Experience
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MUSE Co. Agency
Jul 2016 – Feb 2024
Doha, Qatar
Senior PR Manager
• Developed and implemented PR strategies tailored to clients' objectives and target audiences, resulting in increased brand visibility. • Secured favorable coverage by fostering relationships with key media and influencers. • Curated engaging content, spanning articles, press releases, and social media posts, to drive audience engagement. • Executed a variety of promotional events across press conferences and product launches. • Provided counsel to senior executives on messaging and media interviews techniques. • Supervised a team of PR professionals, fostering their growth within the agency.
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Infinity Marketing Solutions
Dec 2015 – May 2016
Doha, Qatar
Account Manager

• Provided PR and advertising support to designated agency accounts, in liaison with other departments including creative and social media. • Produced an array of media materials in English and Arabic across PRL’s and articles.
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Doha Centre for Media Freedom
Aug 2012 – Dec 2014
Doha, Qatar
Coordinator, Emergency Assistance for Journalists
• Coordinated with journalists in distress to facilitate emergency support through advice, publicity and/or financial means. • Fostered cooperation with fellow organizations through joint social media campaigns.
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Edelman DABA
Aug 2006 – Nov 2009
Dubai, UAE
PR Account Manager

• Strategic PR consultancy and client servicing for bespoke brands in the UAE. • Developed and implemented regional and international media outreach strategies.