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Hanlie Richter

Marketing & Sales

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Intro
Belo Horizonte, Brazil
Project Manager, SDR at Richter Marketing & Branding
Studied International Relations Bachelor's Degree with a complete background in Business Administration, Marketing, Economics, and Law. at Ibmec Business School
Marketing & Advertising
linkedin.com/in/hanlierichter
Joined June 8, 2023

Skills

Languages

English
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Native or Bilingual
Spanish
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Native or Bilingual
Portuguese
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Native or Bilingual
Afrikaans
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Native or Bilingual
About
I am a uniquely diverse candidate, fluent in English, Spanish, Portuguese, and Afrikaans, representing both South African and Chilean nationalities. My multicultural background and linguistic proficiency allow me to effortlessly connect with diverse audiences and contribute to a global and inclusive work environment. Experienced and self-motivated Marketing & Sales consultant with four years of industry experience overseeing inbound, outbound strategies and new account developments. Adept in using digital marketing platforms to increase sales and overall company productivity. Skilled in remaining calm and courteous during high-pressure situations.
Experience
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Richter Marketing & Branding
Dec 2022 – Present
Brazil
Project Manager, SDR
Developed and implemented inbound and outbound sales funnel strategies; • Development of Marketing strategies through focused studies (PESTLE, Porter, SWOT Analysis, 4Ps of the Marketing Mix, Value Proposition and Positioning, Target Audience, McKinsey’s 7 elements); • Developed and implemented strategies for cost savings and resource optimization; • Conducted regular project reviews to ensure progress against objectives was on track; • Collaborated with marketing and operations teams to ensure a smooth customer on-boarding process; • Conducted comprehensive market research to identify trends and new opportunities for growth; • Developed and maintained a CRM database of contact information and customer activity; • Developed and implemented a process for tracking customer feedback and resolving customer issues.
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American Chamber of Commerce Brazil
Nov 2021 – Mar 2022
Brazil
Products and Services Intern
• Negotiated and secured preferential pricing with vendors and suppliers, resulting in cost savings on materials and services; • Customer and stakeholder loyalty and relationship; • Event management and operations; • Logistics planning of internal and external assets; • Supplier negotiation and development; • Production of corporate advertising materials; • Content research and development.
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HLL Customs Consulting and Auditing
Feb 2021 – Jun 2021
Brazil
Foreign Trade Intern
• Support in the implementation of the Brazilian Federal Revenue Service’s Authorized Economic Operator Program Certification (AEO); • Auditing activities related to PDCA, Projects, Logistics, Human Resources, Information Technology, Asset Security, Foreign Trade, Risk Management, and Business Partner Management; • Prepared comprehensive audit reports that detailed the results of the audit and identified potential risks; • Prepared audit reports that accurately summarized audit findings, resulting in improved communication with stakeholders.
Education
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Ibmec Business School
Jul 2019 – Jun 2023
Bachelor's, International Relations Bachelor's Degree with a complete background in Business Administration, Marketing, Economics, and Law.