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Indhar Putra

Digital Marketing and Social Media Specialist

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Intro
Jakarta Utara, Indonesia
Studied Digital Marketing at Purwadhika Digital Technology School
Studied Tourism Management at Indonesia University of Education
Marketing & Advertising
linkedin.com/in/indharwirajaya
Joined November 13, 2023

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English
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Fluent
About
Experienced Digital Marketing & Social Media Specialist with a proven track record of success over 3 years. Expertise in crafting and executing result-driven online strategies to enhance brand visibility, engagement, and conversions. Proficient in leveraging diverse digital channels, including social media platforms, SEO, and content marketing. Adept at analyzing data metrics to refine campaigns and optimize performance. Committed to staying abreast of industry trends and implementing innovative approaches for continuous growth. Seeking opportunities to apply strategic insights and creative flair to drive meaningful digital impact.
Experience
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Astra Daihatsu
Jul 2022 – Sep 2022
Banda Aceh
SEM & Social Media Specialist
As an SEM & Social Media Specialist, I optimized the marketing channel through SEM with specifically designed landing page. I create and curate engaging and visually compelling social media content to increase product awareness and leads: o From this strategy, I reached 253 interested potential customers, and acquired 48 leads. o Successfully engaged with 122 new accounts on Instagram that turns into 23 leads
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Indonesian Embassy in Bucharest
Mar 2021 – Dec 2021
Bucharest
Social Media Specialist
As a Social Media Specialist, I oversaw the Embassy’s Instagram and YouTube account growth and strategies: o Overhauled the visual aesthetics of the Instagram page to be more appealing to our audiences. o Organically increased followers by 70% with an average engagement rate of 2.3% across 10 months. o Producing content for YouTube. Organically increased subscribers by 58%, the highest growth among other Indonesian embassies. o Achieved a record-high 75,000 total views from all videos uploaded.
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Platinum Event & Tours
Mar 2019 – Feb 2021
Bandung
Content Researcher
As a Content Researcher, my sole duty is to research relevant and new trends, popular destination in the tourism industry for social media purpose.
Education
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Purwadhika Digital Technology School
Apr 2022 – Oct 2022
Diploma, Digital Marketing
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Indonesia University of Education
Sep 2015 – Dec 2019
Bachelor's Degree, Tourism Management