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Itzel Cuadra

Social Media Manager / Meta Paid Specialist

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Intro
Managua, Nicaragua
Social Media Marketing Specialist at Consultwebs
Marketing & Advertising
Joined February 3, 2025

Skills

Languages

Spanish
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Native or Bilingual
English
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Advanced
About
For 5 years, I have worked in social media marketing (Facebook, Instagram, X, LinkedIn, and TikTok), creating posts for clients in the law industry in the USA and boosting them using paid ad services like Meta Business Suite. I use KPIs (reach, likes, cost per lead) to inform the engagement of my client's social media posts and create engaging social media posts for their audiences.
Experience
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Consultwebs
Apr 2022 – Present
United States
Social Media Marketing Specialist
● Manage the Facebook, Instagram, LinkedIn, and Twitter accounts of 16 law firms in a marketing agency in the USA. ● Create monthly social media calendars to boost engagement and brand awareness, including copywriting and image/meme creation. ● Edit TikTok and reels for clients to improve their reach and engagement on social media platforms. ● Boost social media posts and create ads on Meta Ads Manager and LinkedIn Campaign Manager. ● Create lead ads for personal injury law firms with a budget of up to $12,500. ● Generate engaging social media reports for clients to quantify reach, impressions, and engaged users. ● Hold bi-monthly meetings with clients to coordinate social media strategies and gather feedback for the next month's calendar. ● Create monthly reports for clients to improve engagement and leads.
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Accedo Technologies
Jan 2021 – Apr 2022
Nicaragua
Digital Content Creation Officer
Produce promotional videos and photos in a call center to increase brand awareness on social media. Edit videos and images for promotional content to recruit candidates. Create company-wide emails to communicate updates, events, and upcoming changes. Manage a team of interns in various cities across Colombia to create company-wide content. Create content for social media platforms and monitor comments and video views.