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$40,000 - $50,000 Per Year
Full Time Partially Remote
London, United Kingdom
1 month ago
Please note this job can only be performed remotely within the United Kingdom - we cannot accept overseas applicants at this time. Summary A senior planning representative in the agency, advocating and championing the value of strategy in B2B marketing activity. Through the interrogation of briefs, to the generation of distinctive and relevant audience insights, a senior planner must embody more than anyone in the agency, our mantra of ‘Ideas that move people’. Working closely with in-house Performance Marketing, Research, Creative & Client Services departments to solve complex clients challenges and demystify multifaceted marketing objectives, a senior planner is a key client-facing agency representative in consultation and engagement around briefs, problems, proposals, innovation and creativity. Essential Duties and Responsibilities • Strategic planning support to solve problems, recommend actionable and practical solutions that get results (mostly B2B, some B2C) • Lead and manage end-to-end campaign planning process through the agency, ensuring integration and collaboration with agency teams • Develop, manage, and analyse research proposals to gather insight for strategic development • Creation of strategic proposals – including writing creative briefs, planning messaging frameworks, conceiving value propositions and recommending content strategies • Work closely with the Creative Team to ensure the integrity of the planning thought throughout creative development • Critique creative work at early concept stage to facilitate the optimisation of ideas • Present strategic plans and proposals to clients, with clarity and confidence • Supporting TMWB marketing engine by writing and developing proactive and interesting B2B marketing content • Active involvement in new business pitches Required Skills • Up-to-date knowledge and understanding of B2B marketing trends, skills and approaches • Experience planning B2B marketing proposals, Tech advertising campaigns, demand generation programmes and content strategies • Eagerness to stay abreast of changing trends and topics in B2B Marketing. • Strong understanding of IT and Technology sector and audiences • Ability to cut through the clutter of briefs to identify core problems to overcome • Ability to analyse and distil sources of information into inspiring insights for creative briefs • Impressive consultation skills with an ability to clearly articulate a point of view on complex topics • Exceptional communication and presentation skills (verbal, written and design)
$40,000 - $50,000 Per Year