Responsibilities'
* Working with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
* Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
* Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
* Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
* Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
* Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
Required skills and qualifications,
* Bachelor’s degree (or equivalent) in marketing, business, or related field
* Excellent written and verbal communication skills
* Proven experience developing marketing plans and campaigns
* Strong project management, multitasking, and decision-making skills
* Metrics-driven marketing mind with eye for creativity
* Experience with marketing automation and CRM tools
