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Full Time
17 days ago
WHO/WHAT WE ARE LOOKING FOR: We are looking for Amazon PPC Specialists who have strong written and verbal communication skills, & the ability to tease out insights and make strategic recommendations from campaign data. The PPC Specialist has a strong understanding of paid search tactics and digital marketing skills to monitor and manage our Amazon PPC campaigns that generate positive ROI. YOUR RESPONSIBILITIES: • Your core daily tasks will include keyword research, setting up & optimizing ad campaigns, analyzing and reporting on campaign performance, investigating and troubleshooting issues or anomalies with campaigns • Daily monitoring, creating, and optimizing PPC campaigns for client accounts • You’ll be the main point of contact and will be responsible for delivering weekly performance reports and monthly calls. • Editing and presenting competent PPC campaign strategies (with the help of in-house templates and proposals) to existing and potential clients to convince them that PPC is a good investment and that we are the best at what we do MUST HAVES: • Have at least 2 years of experience managing paid search campaigns online • Have been studying SEO for years and know how to rank a product/website/video for a specific search term. • Can name 3 keyword research & analysis tools right off the top of my head, and know how to use them all • Have a track record of learning and mastering new Advertising platforms. • A team player who loves sharing knowledge with others. • Have excellent written and verbal communication skills, can create a good-looking spreadsheet, and is comfortable talking on the phone with teammates and clients. NOT REQUIREMENTS, BUT WOULD BE A GREAT ASSET: • Reverse Engineer - Knows how to deep dive into your top competitor's listings and discover exactly what their most profitable keywords and search terms are for their listings