Skills and Qualifications
5+ years of prior experience in a similar role or Team Lead\Senior Marketing Manager in a software outsourcing company;
Experience in the promotion of IT Outsourcing companies in the Europe and US;
Experience with AB Marketing;
Experience in the promotion of IT Consultancy services and IT Solutions is a big plus
Experience in the promotion of Web3 projects is a big plus (for the Head of Marketing Metaverse Program position only)
Experience in building effective marketing strategies;
Proficiency in optimizing and executing SEM, SEO, Facebook Ads, Twitter Ads, Google Ads, LinkedIn Ads, Quora Ads.;
Solid knowledge of digital analytics tools (Google Analytics etc)
Hands-on experience in building a global content-driven inbound marketing machine, generating leads into the funnel across practices and regions;
Leadership skills with the ability to set and prioritize goals;
High goal orientation and excellent communication skills;
Open-mindedness, curiosity, and strong problem-solving skills;
Upper-intermediate level of English.
Responsibilities
Deeply engage with the sales channels and know their capabilities, limitations and current competitive issues;
Analyze customer, prospect and campaign data to identify future marketing opportunities and focus for campaigns;
Oversee the creation and management of content for publication;
Analysis of the market, audience, and competitors
Identify opportunities to reach new market segments and expand market share
Work to increase the number of quality leads while adhering to the marketing budget
Develop and implement marketing plans to support sales and overall business objectives
Digital Marketing Management
Define and report on key department KPIs/metrics
Recommend ways of improving efficiencies across the marketing department.
We are offering
Work with a world-leading company on horizontal markets (Global Top 100 Outsourcing company by IAOP, Top AR/VR company by Clutch) – is a good basis for your further professional and financial grow
Participation in reaching the Ambitious goal to become the #1 company in selected vertical markets
30+ years of history, good reputation, huge database of clients, well-established CRM system, a lot of content, good presence in social networks, strong domain, and a lot of case studies – is a dream of each marketing specialist
Work in EU based company
Strong focus on full-cycle IT consultancy and solutions (much more wide range of marketing opportunities compare with outsourcing/outstaffing companies)
Open and truly friendly environment and support that facilitates professional freedom and growth;
Competitive salary;
Mature and efficient processes;
Paid 24-day vacation;
Sick leave compensation;
Flexible working hours;
Performance reviews with possible salary raise.
Relocation opportunity to EU (Cyprus)