Duties and Responsibilities:
Own the content strategy that allows for consistent publication of the types of content that drives revenue and significantly impacts sales.
Publish at least three new written pieces of content per week.
Interview internal subject matter experts for content.
Edit, proofread and improve writers’ posts.
Direct company email marketing efforts, including newsletters and automated workflows.
Work closely with sales team to identify content topics and develop editorial calendar.
Rely on content analytics and reporting to inform decisions.
Lead search engine optimization (SEO) efforts for website and content.
Produce premium content, including ebooks, pillar pages, and other offers used to convert our audience.
Distribute content via social media for community engagement and long-term content promotion.
Professional development and continued education in relevant areas (e.g., content technology, HubSpot certifications, writing proficiency
Has experience with programs such as HubSpot, Google Analytics, Google Search Console, and SEMRush
90days and annual appraisal review
Paid Holiday Leave
Paid Vacation Leave
Paid Time Off (after 30days)