1 month ago
The CRO Specialist enhances online performance by analyzing data, conducting A/B tests, PPC campaigns, Websites Audits, collaborating with SEO's, content marketers, designers, and developers, and developing strategies to increase user conversions, while staying updated on industry trends. Duties and Responsibilities: -Examine site and funnel data to spot improvement opportunities. -Plan and conduct A/B tests for enhanced user conversion. -Work with UX/UI designers to improve page layouts and user experience. -Analyze data for actionable insights to boost site performance. -Create, maintain a strong CRO strategy in line with business goals. -Coordinate with SEO / Content teams for cohesive messaging, user journeys. -Offer frequent conversion metrics, trend, test result updates. -Keep current with CRO tools, tech, best practices for competitiveness. Requirements: -Bachelor’s degree in Marketing, Business, Analytics, or a related field. -Proven experience in conversion rate optimization, A/B testing, and digital analytics tools. -Solid analytical abilities, capable of deciphering intricate data and offering practical recommendations. -Proficiency in CRO and SEO tools such as Optimizely, Unbounce, or Hotjar, and Google search console and Google analytics 4 -Excellent communication skills to effectively collaborate with teams and present findings to stakeholder Skills: -Analytical skills - Understanding user behaviors, detecting trends, making data-driven decisions -User Experience (UX) Knowledge -A/B Testing Expertise -Understanding of Web design and Usability -Search engine optimization (SEO) fundamentals -PPC fundamentals