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Full Time
Mumbai, India
13 days ago
Assisting in the formulation of strategies to build a lasting digital connection with customers/prospect Planning and monitoring the ongoing company presence on social media Launching optimized online advertisements to increase company and brand awareness Be actively involved in SEO efforts (keyword, image optimization etc.) Prepare online newsletters and promotional emails and organize their distribution through various channels (portals) Provide creative ideas for content marketing and execute channel partners collaborative digital campaigns Collaborate with designers to improve user experience Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics) Acquire insight in online marketing trends and keep strategies up-to-date Maintain partnerships with media agencies and vendors Requirement: Proven experience as Digital Marketing Executive or similar role Excellent understanding of digital marketing concepts and best practices Experience with B2B social media, Google Adwords and email campaigns and SEO/SEM Working knowledge of ad serving tools (email marketing portals) Perfect knowledge of web analytics tools (e.g. Google Analytics) Skills and experience in creative content writing (social media post, short form) Analytical mindset and critical thinking Excellent communication and interpersonal skills MBA in marketing or Bachelor's degree