Assisting in the formulation of strategies to build a lasting digital connection with customers/prospect
Planning and monitoring the ongoing company presence on social media
Launching optimized online advertisements to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels (portals)
Provide creative ideas for content marketing and execute channel partners collaborative digital campaigns
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics)
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors
Requirement:
Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2B social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools (email marketing portals)
Perfect knowledge of web analytics tools (e.g. Google Analytics)
Skills and experience in creative content writing (social media post, short form)
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
MBA in marketing or Bachelor's degree
