Handling & monitoring the entire General Trade for assigned Zone/Area.
Build and maintain relationships with clients and prospects
Stay current with trends and competitors to identify improvements or recommend new products
Collect and analyse information and prepare data and sales reports
Build and maintain professional networks
Meet with potential clients to determine their needs
Exploring different Sales channels for growth (not restricted to any one specific channel but across the board wherever there is consumption viz., PGs, Caterers, Food-carts, HORECAs, etc.,)
Evaluating growth at Category level & developing metrics to gauge the performance across geographies/SKUs
Improvement of Salesforce effectiveness
