Content Creation and Scheduling: Creating, curating, and scheduling posts across various platforms (e.g., Instagram, Twitter, Facebook, LinkedIn) that align with the brand’s goals and audience.
Community Engagement: Responding to comments, messages, and mentions to engage with followers, resolve customer inquiries, and foster an active online community.
Performance Monitoring: Analyzing social media metrics such as likes, shares, comments, and overall engagement, using tools like Google Analytics or platform insights to assess campaign performance.
Campaign Management: Developing and managing social media campaigns, including paid ads, and tracking their performance to optimize reach and conversions.
Collaboration: Coordinating with content creators, designers, and marketing teams to ensure content is visually appealing, on-brand, and aligns with marketing goals.
Trend Research: Keeping up with current trends, hashtags, and industry news to ensure the brand’s content stays relevant and engaging.
Strategy Development: Regularly reviewing and refining social media strategies to meet business objectives, improve engagement, and increase brand awareness.
Reporting: Compiling performance reports on social media activities, highlighting key insights and areas for improvement to share with management.
Crisis Management: Handling any social media crises or negative feedback by managing responses professionally and mitigating any potential damage to the brand's reputation.
