Company Overview:
Better Than Vegas is a dynamic and innovative media and marketing partner for sportsbooks and casinos across the US and Canada. Our team specializes in creating engaging content and impactful marketing strategies that elevate our partners' brands and drive growth in the competitive sports betting industry.
Position Overview:
We are seeking a talented and motivated Part-Time Sports Marketing Specialist to join our team. As a Sports Marketing Specialist, you will play a crucial role in promoting our partners' offerings and engaging sports enthusiasts through creative marketing initiatives. This position offers a unique opportunity to contribute to the exciting world of sports entertainment and betting.
Responsibilities:
Collaborate with the marketing team to develop and execute sports-focused marketing campaigns that align with Better Than Vegas' strategic objectives.
Create compelling content, including articles, social media posts, videos, and graphics, that resonates with sports fans and captures the essence of our partners' brands.
Research and analyze market trends, competitor activities, and sports-related events to identify opportunities for strategic marketing initiatives.
Assist in managing social media platforms, including content scheduling, engagement monitoring, and audience growth strategies.
Support the planning and execution of promotional events, contests, and giveaways aimed at increasing brand awareness and customer engagement.
Coordinate with internal teams and external partners to ensure the timely and successful execution of marketing initiatives.
Monitor and report on the performance of marketing campaigns, providing insights and recommendations for continuous improvement.
Qualifications:
Bachelor's degree in Marketing, Communications, Sports Management, or a related field (or equivalent experience).
Proven experience in sports marketing, content creation, or related roles.
Passion for sports and a strong understanding of sports betting and entertainment industries.
Excellent written and verbal communication skills with the ability to craft engaging content.
Proficiency in social media platforms and marketing tools.
Creative mindset with the ability to think outside the box and contribute fresh ideas to marketing campaigns.
Strong organizational skills and attention to detail.
Ability to work effectively in a fast-paced, collaborative environment.
Flexibility to work part-time hours based on the needs of the role.
