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7 months ago
At Story Digital, we are looking for someone who writes great copies as well as creates out-of-the-box concepts, marrying them together to change perceptions, influence behaviour and bring awesome campaigns to life, all by creating connections with customers through words. RESPONSIBILITIES: Create compelling copies for both brand communication and performance ads. Decode target audience and user personas to define copywriting style. Develop brand tone and voice based on client expectations and digital marketing objectives. Create and unify copies for multiple offline and online brand assets as well as integrated communication channels. Conduct thorough research before copywriting. Proof-reading and editing existing copies to check, refine, and rectify for context, verbal appeal, and information. Create content previews. Create unique concepts based on briefs and translate them for art teams, for them to transform those into creative designs. EXPERIENCE: 1+ years of experience as a Copywriter with a track record of handling brand communication for clients is desirable. Knowledge in- and experience with digital content creation for social media (scripts, posts, advertisements, brand assets, etc.) is a must. A plus if done for other media. SKILLS & QUALITIES: Excellent command over English and Tamil both verbal and oral. A keen sense of design, detail, creativity, and a flair for writing is essential. Ability to prioritize projects, multi-task, and deliver under pressure. Ability to understand the needs associated with every target group. REQUISITES: A portfolio that demonstrates the ability to turn raw ideas into compelling content.