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Full Time
Makati City, Philippines
7 months ago
Your Responsibilities Will Include: Manage the digital activities for a portfolio of clients across all online channels. Monitoring and reporting performance of traffic, rankings, conversions and other trends. Daily monitoring of campaign management of paid social and/or search campaigns including monitoring account and campaign performance, troubleshooting issues and identifying new opportunities. Generate leads for a portfolio of clients across all online channels. Think creatively with the team to ensure all activities undertaken are aligned with your client's business goals. Performs research and undertake strategic planning for paid social and organic search campaigns. Review existing clients and uncover new opportunities. Communicate with team, and management on strategy/project development, timelines, and results. Collaborating with other teams to improve your overall strategies for your clients. Track campaign performances and take corrective actions where required Make data-driven recommendations for landing pages and site copy to increase conversions and performance. Analyzing trends to make data-driven decisions. Perform keyword research in coordination with ROI objectives Perform audience research to develop new campaigns ideas for PPC and contextual channels. Develop innovative strategies to increase lead volume, decrease cost per acquisition Analyze key performance data (top of funnel to bottom) within managed PPC channels to Analyze and optimize the volume, behavior and cost efficiency of individual campaigns and channels. Report and present results of marketing activities undertaken Help develop new processes to improve team output Support the account management and sale teams Skills Required You have at least 3-year experience ideally in Digital Marketing within Media & Entertainment industry. Experience within would be a strong advantage. You enjoy finding creative solutions to problems You possess strong analytical skills and are comfortable dealing with numerical data You are adaptable and thrive in changing environments On-site: Monday-Friday Office located in Aguirre St., near Greenbelt 1 and AIM