Velocity Global is one of the fastest-growing companies in the world and hands down one of the greatest places to work from anywhere. We accelerate the future of work beyond borders. Our global work platform simplifies the employer and employee experience through cloud-based workforce management technology, personalized expertise, and unmatched scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, we have hundreds of employees across five continents.
We are looking for a full-time, creative, enthusiastic, and talented Senior Marketing Manager of Lead Generation to join our growing Demand Generation team and lead a high-performing Lead Generation team. The successful candidate will be responsible for our lead generation efforts including but not limited to Paid Search and Display campaigns, Paid Social, ABM, and content syndication to drive marketing qualified leads, and revenue generation. This role requires a high level of creativity, attention to detail, and project management skills.
A successful candidate will thrive in a fast-paced environment with a passion to drive results through data-driven strategies. You will join a team of best-in-class marketers and support the organization’s growth trajectory in a global marketplace. This individual will report to the Director of Demand Generation and will closely be collaborating cross-functionally within the marketing team and all sides of the organization.
Develop compelling copy, support content creation, and ensure all ad and landing page copy is aligned with brand guidelines and messaging.
Define and execute a global, multi-channel lead generation strategy that is aligned with aggressive revenue and pipeline goals
Oversee and manage all paid lead generation channels, campaigns and reporting including but not limited to paid search, GDN, Linkedin, Twitter, Facebook, Instagram, Quora, Youtube, content syndication, account based marketing and other digital/traditional channels
Monitor and evaluate campaign performance and maintain daily, weekly, monthly and quarterly reporting to ensure KPIs are met
Continually optimize campaigns, audiences, creative, and copy to ensure cost per lead is in line with the ROI/ROAS goals
Analyze channel performance data, identify trends and insights in order to achieve maximum ROI and scale new lead generation opportunities
Proactively develop and present actionable, data-backed recommendations and expert insights to the team to increase lead generation
Lead development of account based marketing strategy and execution for priority accounts
Lead, mentor, and grow a high-performing lead generation team and manage external agencies and partners
Understand and utilize persona research to drive campaign strategy and optimizations
Work cross-functionally across the marketing team as well as sales and other teams to design and orchestrate impactful, targeted multi-channel marketing programs
Collaborate with internal stakeholders and revenue teams to develop a strong feedback loop and ensure marketing qualified leads progress in the funnel
Take ownership and accountability for aggressive revenue goals
Stay up-to-date on B2B marketing trends and the competitive landscape, providing information and recommendations to teams as needed
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not construed to be an exhaustive list of all job duties performed by the personnel so classified.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Marketing degree preferred, or equivalent experience required
7+ years B2B marketing/advertising experience
2+ years of management experience
Deep understanding of B2B/SaaS enterprise pipeline demand generation, lifecycle stages, lead nurturing, lead scoring, etc
Understanding of technology platforms and tools including: HubSpot/Marketo/Pardot, Salesforce, and Google Analytics preferred
Hands-on experience launching, monitoring, and optimizing PPC campaigns
Experience managing campaigns on popular platforms including but not limited to Google Ads (AdWords, GDN, YouTube), Facebook, Instagram, LinkedIn, and Twitter
Experience preparing, analyzing, and r