About The Position
SysAid is a service automation company delivering software for organizations that want to get more done. Our SaaS ITSM (IT Service Management) and Asset Management solutions serve more than 4,000 customers across the globe. We do the heavy lifting for IT and anyone delivering services in the digital workspace, by leveraging automation, analytics and AI.
As we continue our expedited growth and ambitious roadmap, we are looking for a result-driven and detail-oriented Marketing Automation Expert to help us manage and scale our existing system infrastructure and processes. This role will work primarily within our Marketing automation platform (Marketo) and support our Marketing Team.
You will ultimately be responsible for troubleshooting all Marketo-related cases and ensuring our system is running as smoothly as possible. Our ideal candidate is someone with strong Marketo experience who can work cross-functionally to solve complex problems and is eager to learn!
𐤟 Partner with the marketing managers at campaign conceptualization to map the full campaign life-cycle and technical requirements. Including milestones, timing, success criteria, reporting requirements, channels, and segmentation.
𐤟 Operate and manage all marketing campaigns using Marketo from start to finish, including build, monitor, and optimize marketing automation workflows, loading HTML, landing pages, and segmentation to ensure accurate campaign deployment, building segments, and scheduling for deployment.
𐤟 Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software.
𐤟 Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
𐤟 Examining existing Marketo processes and recommending updates or new Marketo functionality to make them more scalable and seamless.
𐤟 Daily Marketo maintenance to ensure the system is functioning as expected.
𐤟 Stay informed of the latest marketing communication channels and marketing automation trends and best practices
𐤟 3 years of experience working in a digital marketing/marketing automation role or similar.
𐤟 Proven Marketo experience – not only building campaigns but also optimizing, troubleshooting, etc. Marketo Certified Expert a plus.
𐤟 Functional knowledge of digital marketing ecosystem, content marketing, and social media, as it relates to marketing automation.
𐤟 Eager to learn and thrive in a fast-growing and technologically advanced company.