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Kaitlyn Nichols

Digital Marketing Account Manager

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Intro
Denver, CO, United States
Marketing & Advertising
Joined January 28, 2025

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About
I am a Digital Marketing Account Manager with 3 years of experience working with a variety of clients to help them achieve their goals.
Experience
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Traxx Social
Feb 2023 – Jan 2025
Denver CO
Digital Marketing Account Manager
Spearheaded the development and execution of marketing strategies for several clients in the events industry. Monitored and analyzed KPIs to determine campaign effectiveness and guide future client decisions. Drove an annual follower growth rate of 49% for a client and increased customer bookings by 400% Y/Y. Drafted and managed content calendars to maintain a consistent and compelling brand voice.
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Techtronic Industries
Mar 2022 – Mar 2023
Fort Collins, CO
Field Sales and Marketing Representative
Established and fortified relationships between TTI, Home Depot management, and customers. Managed~$4Mannual sales revenue (5% Y/Y growth vs. 1.3% nat’l avg.) in power tools, equipment, and related accessories (the highest in-store revenue of the Northern Colorado territory). Supported strategic corporate brand marketing initiatives and hosted demo events.