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Kevin Barillas

Marketing Strategist | Marketing | E-commerce | Digital Marketing | Social Media

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Intro
Guatemala City, Guatemala
Marketing Strategist at Comproima
Marketing & Advertising
Joined June 9, 2023

Skills

Languages

Spanish
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Native or Bilingual
English
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Native or Bilingual
About
With years of experience in digital marketing, a marketing degree, and an MBA, I am a highly motivated and results-driven digital Marketer. My primary expertise lies in developing and executing successful digital marketing strategies across a range of channels, including SEO, PPC, display ads, and CRM, with a focus on customer acquisition and retention for both B2B and B2C. I possess a range of skills that make me an effective digital Marketer, including project management, communication, and organization. I am able to work effectively with cross-functional teams to ensure that all projects are completed on time and within budget, while maintaining a high level of quality. In addition, I have a proven track record of increasing website and social media traffic while driving sales, resulting in measurable ROI for the companies I have worked with. I am passionate about digital marketing and committed to staying up-to-date with the latest trends and best practices in the field. Overall, I am a highly responsible and communicative Marketer with a strong focus on achieving results. I believe that my skills and experience make me a valuable asset to any organization looking to succeed in the online space
Experience
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Comproima
Apr 2020 – Present
Guatemala
Marketing Strategist
-Created and executed marketing campaigns that resulted in increased traffic and customers on social media and web site. -Executed strategies that resulted in an increase in followers and likes for social media. -Worked on monthly improvement in return on ad spend (ROAS) for Facebook and Google Ads. -Generated an improvement in ROAS. -Led improvement on customer satisfaction rating related to social media interactions. -Implemented monthly marketing budgets for SEO, SEM PPC, social media, and event marketing. -Improved ROI for social media advertising campaigns. -Development and implementation of effective CRM strategies, including customer data analysis and behavioral campaigns. -Focus on Meta and Google Ads to maximize the brand's digital presence and reach -Analysis of data and statistics to identify areas for improvement and opportunities. -Managed the launch of a loyalty program.