Lauren Daniels, Insightful writer with experience in the marketing and communications fields.

About

Areas of expertise include web and print content development, technical writing/editing, and community relations. Highly organized and strategic leader possessing exceptional writing and editing skills.

Experience

Fort Bend ISD

Jul 2015 – Present

Sugar Land, TX

Writing/Journalism Teacher

Create engaging online content for Learning Management System (LMS) that exceeded organizational goals of 90% engagement Develop and execute strategies aligned with district objectives to bridge educational advancements for more than 150 students of diverse backgrounds Plan and lead professional training to facilitate knowledge and best practices to teams of up to 15 members Communicate and deliver messages effectively through CRM system to multiple audiences including management, families, and the community at large Facilitate daily script writing, filming, and producing interviews and reports for journalism course

Freelance

Jan 2012 – Present

Houston, TX

Marketing Communications Writer

Strategic communication and media planning with deliverables such as sales and marketing collateral, direct mail, press releases, and other copy writing pieces Plan and coordinate events calendar and the complete logistics for corporate events Lead marketing strategies and creative direction to create original content for email campaigns Interview subject matter experts to create industry specific content for various communication channels

Junior Achievement

Sep 2014 – Feb 2015

Houston, TX

Program Manager

Utilized CRM system to analyze and manage existing and new volunteer relationships for five Houston-area territories in the Southeast Texas region Created and delivered weekly sales presentations about Junior Achievement’s strategic brand to districts, youth programs, and other potential community partners Achieved JA goal of leading and inspiring 30 local volunteers each week for events such as career days, job shadows and entrepreneurial programs

JPMorgan Chase

Jul 2013 – Sep 2014

Houston, TX

Business Development Writer

Exhibited policy and procedures adherence and exceeded established Service Level Agreements through written reports about clientele identified as high-risk Demonstrated critical thinking ability by conducting background research and crafting detailed reports on potential high-risk clients Utilized SharePoint to create technical support documents reflecting analytical data Maintained 87.5% utilization rate bi-annually when completing project tasks accurately and within scheduled timeframe

LearningRX

Oct 2012 – Jun 2013

Katy, TX

Director of Training

Rebuilt social media campaign, calendar, and messaging using analytics across organic platforms to increase user engagement Enhanced and increased brand visibility by leveraging community relationships through local events and functions Facilitated training activities for a team of 10 employees about company programs and protocol

Kaplan Public Relations

Feb 2012 – May 2012

Bellaire, TX

Communications Intern

Performed research, copywriting, and editing for firm’s diverse accounts including hospitality, tourism, and restaurant industries Drafted daily press releases and copy for publicized events and promotions Pitched industry-specific ideas and news-worthy stories to media outlets highlighting company various public relations initiatives Designed and maintained original content for social media platforms twice a day (Facebook, Twitter, Pinterest)

Education

Sam Houston State University

Aug 2019 – Present

Master, Technical Communication

Sam Houston State University

Aug 2008 – Dec 2011

Bachelor, Mass Communication: Public Relations

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General

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Help & Support

Lauren Daniels

Insightful writer with experience in the marketing and communications fields.

Skills