Lauren Titus, Native English Speaker with Passion for Meaningful Marketing

About

At my core, I am a storyteller who finds joy in using my mixed media talents to bring marketing campaigns to life. I believe there is no task too small nor aspiration too big when you are fully invested in a project and I commit myself to every endeavor I take on.

Experience

Etiometry (SaaS)

Sep 2018 – Present

Boston, Massachusetts (Remote)

Director of Marketing

As the Director of Marketing, I manage all marketing efforts from video production to strategic digital advertising, for Etiometry, a leader in clinical decision-support software for ICUs. I am in charge of crafting and promoting the company's brand language across traditional and digital platforms while adhering to government regulations. Some of my noteworthy accomplishments with Etiometry to-date include: -Helping hospitals raise more than $500,000 in funds to purchase life-saving software -Conceptualizing and managing calendar of events and press release opportunities -Launching a new company website -Creating 100+ custom training videos and documents for hospitals -Rebranding and promoting new products -Organizing and hosting the inaugural and continuous user group meetings

Malayaka House

Sep 2018 – Mar 2021

Volunteer

For the past several years I have pro-bono helped organize fundraisers for Malayaka house, a non-profit orphanage for vulnerable children in Uganda. I was hoping to visit the orphanage myself in 2020 but could not travel due to the Coronavirus pandemic. It would be an honor to combine my multi-media marketing expertise with my passion for uplifting the disenfranchised in my next career.

HydraFacial (Skin Health Company)

Apr 2016 – Sep 2017

Los Angeles, California

Marketing Communications Manager

As the Marketing Communications Manager at The HydraFacial Company, I led international marketing campaigns (comprised of print and digital advertising, trade shows, media, and PR initiatives) for newly rebranded products. On a daily basis, I worked on long-term and tight deadlines to promote the company across all mediums on B2B and B2C projects through copywriting, social media, videography, and more. As a spokesperson for the company, I was flown to events across the country to promote and educate providers as well as consumers. Some of my noteworthy accomplishments with HydraFacial include: -Writing, casting, and producing major budget commercials and photo shoots -Launching a new website along with rebranded products -Wrote the highest-converting eblast in company history

KWSM (Digital Marketing Agency)

Jul 2015 – Apr 2016

Orange County, California

Content Manager

As a Content Manager at KWSM, I was responsible for promoting client brand awareness for as many as a dozen different clients simultaneously. I specialized in developing and executing detailed marketing strategies for a diverse range of clients from prestigious attorneys to custom retailers. Some of my noteworthy accomplishments with KWSM include: -Writing seven original weekly blogs for various clients using distinct brand voices for each -Created and managed paid social media campaigns with full creative freedom -Hosted educational seminars for small businesses learning best digital practices

KERO (ABC-TV News Affiliate)

Jun 2012 – Jul 2015

Bakersfield, California

News Anchor

For more than three years I tracked local and international breaking news, filmed, wrote, and edited content for multiple platforms, and fronted stories live as a main anchor for ABC in Bakersfield, CA. As a Multi-Media Journalist for KERO-TV, I worked with local municipalities as well as enterprised news stories to keep the public informed. In addition to a 40 hour workweek, I attended and hosted community events as a liaison between the ABC News and the community. Some of my noteworthy accomplishments with ABC News include: -Being the first to break local news stories which went on to earn national attention and inspire policy changes -Committed time outside normal duties to find positive news stories that uplifted the community -Wrote digital versions of all news stories covered for the website and did so with a web-first outlook

Education

Arizona State University

Sep 2008 – May 2012

Bachelor's, Journalism

Lauren Titus

Native English Speaker with Passion for Meaningful Marketing

Skills

Languages