Loren Córdoba, Product Designer

About

I’m a product designer. I focus my work on improving people's well-being by making use of participatory design and system thinking to create and implement actionable project plans that attend to the needs and generate an impact in communities. I use design thinking, user research tools, and methodology to gather insights, create concepts, and translate them into innovative and feasible solutions like design principles, blueprints, customer journeys, or prototypes to help organizations empower users and create value for the stakeholders.

Experience

Exporta Technologies

Jan 2022 – Present

Bogotá, Colombia

Product Designer

-Understand the end-to-end customer journey, identify pain points, and propose digital solutions. -Design complex navigation flows and turn functional requirements into simple user journeys. -Conduct user research and testing, constantly engaging with users to validate design hypotheses. -Translate user research and feedback into process flows and wireframes in a quick, iterative and agile environment. -Collaborate with developers to review designs, and discuss product features and implementation. -Present deliverables to internal team members, project managers, and stakeholders while effectively communicating the thought process and strategies behind design decisions. -Prioritize designing features across multiple products in an agile and time-efficient environment. -Conceptualize ideas and gather requirements to translate them into user flows, wireframes, and prototypes to accelerate processes that help users across Latin America to transact.

Universidad de los Andes

Oct 2021 – Jan 2022

Bogotá, Colombia

Research Assistant

Designed and delivered wireframes, user journeys, and mockups to optimize the website of a business professor. Conceptualized ideas and translated them into user flows, wireframes, mockups, and prototypes that lead to intuitive user experiences.

Aalto University

Sep 2020 – Jun 2021

Helsinki, Finland

Design Student Consultant

-Facilitated the transition to sustainable procurements models for the Government of Finland by designing strategies and services using systems thinking and human-centered design methods. -Determined the customer experience by designing blueprints and services strategies as a result of the user research and the identification of customer needs for the Espoo Museum network (KAMU Espoo City Museum) -Produced insights by facilitating workshops and executing user research among stakeholders obtaining relevant information for the development of prototypes and test services ideas.

Universidad de los Andes

Aug 2019 – Jun 2020

Bogotá, Colombia

Design Student Consultant

-Designed digital services to help improve cancer patient’s treatment journey and well-being, executing suitable designerly strategies supported by the findings and insights gathered during the project. -Identified customer needs by planning and executing user research and participatory design methods among patients and stakeholders. -Built strong connections with stakeholders by designing roadmaps and services strategies that generated value for patients and doctors. -Designed a social program based on knowledge sharing to improve the wellbeing of rural community members executing suitable designerly strategies and human-centered design methods to facilitate social change.

Education

Universidad de los Andes

Aug 2019 – Dec 2021

Master in Design, Arts and Design

Aalto University

Sep 2020 – Jun 2021

Master in Collaborative and Industrial Design , Arts and Design

Universidad de los Andes

Jan 2014 – May 2019

Bachelor of Political Science, Social Sciences

Loren Córdoba

Product Designer

Skills

Languages