Lovro Milakovic, Full-stack Digital Marketer

About

Analytical marketer skilled at executing campaigns from concept to completion. Over 4 years experience driving business growth through targeted content, paid ads, and website optimization. Seeking to leverage analytical mindset and innovative thinking to make an immediate impact.

Experience

Sematext Group, Inc.

Sep 2022 – Present

Remote

Digital Marketing Specialist

- Implemented advanced tracking and analytics to automatically measure ROI across buyer journey stages, enabling data-driven decisions - Generated substantial sales pipeline and positive ROI through strategically coordinated paid campaigns and optimized lead generation - Revamped company's marketing design systems to create high-impact user experiences that aligned with brand strategy - Executed CRO best practices that increased conversions and lowered acquisition costs - Provided mentorship to junior marketing coordinator to build capabilities and maximize potential - Designed and executed lead nurturing campaigns using HubSpot - Optimized customer acquisition strategies to achieve an impressive 3:1 CLV : CAC ratio, exceeding industry benchmarks

Incomera d.o.o.

Jun 2021 – Sep 2022

Osijek, Croatia

SEO Specialist

- Conducted in-depth keyword research to align content strategies with marketing goals and target audiences, resulting in increased organic traffic and conversions - Created engaging, high-quality content for diverse client websites that elevated brand image and drove revenue growth - Managed and optimized work of content team to ensure brand consistency, improve SEO, and boost website performance - Implemented comprehensive on-page and off-page SEO strategies for 4 high-traffic websites with over 8 million monthly visitors, generating six-figure monthly ad revenue - Meticulously tracked and analyzed data and campaign results to identify optimization opportunities and maximize ROI

Telematic s.r.o.

Dec 2021 – Mar 2022

Prague, Czech Republic

Marketing Manager

- Developed and executed strategic plans that generated measurable growth for the company - Thrived when working autonomously and collaborating cross-functionally to achieve team objectives - Designed high-converting websites by leveraging web design expertise, enhancing brand exposure and achieving advertising goals - Recruited niche, qualified candidates for innovation testing by tapping into targeted social media networks - Guaranteed optimal user experience by implementing CRO best practices and meticulous tracking of engagement metrics - Managed end-to-end recruitment process for securing top external partners and contractor talent

ORQA

Mar 2020 – Dec 2020

Osijek, Croatia

Marketing Manager

- Led creative projects that enhanced corporate image and strengthened brand positioning - Designed, developed, and managed ORQA's website and ecommerce shop, delivering 5-figure revenue within first 30 days of launch - Identified and capitalized on sales opportunities while improving customer retention through targeted promotions - Elevated ORQA's presence across social media and SEO through engaging, optimized content - Implemented automated real-time reporting via Data Studio to extract actionable insights from marketing data

Anima Travel

Nov 2019 – May 2020

Osijek, Croatia

Social Media Manager

- Planned and implemented social media campaigns - Continually worked to drive brand advocacy and business value - Successfully managed paid campaigns

Education

Faculty of Food Technology & Nutritionism

Sep 2015 – Jul 2020

Bachelor's Degree, Food Technology & Nutritionism

Lovro Milakovic

Full-stack Digital Marketer

Skills

Languages