Luis Girao, Marketing & Communication

About

I am an award-winning marketing professional specialized in communication, with 8 years of experience working with over 70 brands from different industries. I love creating beautiful things, whether professionally or as a hobby. 🙂

Experience

Triber Agency

Feb 2021 – Present

Remote

Lead Copywriter & Community Manager

One of the privileges of working for a Marketing Agency like Triber is all the clients we get to work with. Staples, Allianz, Norauto, Carglass, and Roca are some of the most renowned names in our portfolio. But on a national level, I've also had the pleasure of working with hip brands like Frutorra, Nosso Shopping, Grab&Go, Alves Bandeira, and more (about 50 in total). Here's what I've done so far: 👉 Written content for over 50 blog posts, copy for over 2,000 social media posts (including for lead generation campaigns), and edited and proofread even more, both in Portuguese and in English; 👉 Optimized customer support processes by including a proactive approach to find and implement solutions. "Canetão" is a great example of a fan request for a place to recycle pens and markers, which is now available in all Staples stores and 50 schools around the country. 👉 Managed communities with hundreds of thousands of followers (Facebook/Instagram), specializing in trendjacking to maximize reach, generating €300,000 and breaking engagement records in earned media with a single post (case study: https://bit.ly/3zUqMo9); 👉 Crafted creative communication plans that won the agency various clients and increased engagement and followers by designing innovative strategies aligned with brands’ values and vision—some even won international creativity awards; 👉 Conceived multi-channel advertising campaigns, writing copy for billboards, as well as for video and radio scripts; 👉 Trained 11 interns and led an Ambassadors Programme for more than 20 students eager to learn about digital marketing; 👉 Represented the agency in talks and workshops at schools and universities, speaking about copywriting, digital marketing, and community management.

Netquest

Feb 2020 – Oct 2020

Barcelona

Quotation Manager

I was the first person to get in touch with clients. First, I had to understand their needs, analyze what Netquest could do for them, and then present quotes for market research projects. 👉 Analyzed the feasibility of hundreds of market research projects in the Portuguese, Spanish, and LATAM markets; 👉 Created tailor-made proposals, establishing direct communication with clients by email and telephone in Portuguese, English, and Spanish; 👉 Cultivated relationships with clients, negotiated budgets and deadlines, and ensured the success of projects valued at thousands of euros.

Casa Redondo

Aug 2018 – Jul 2019

Lousa

Junior Brand Manager

At the time, Casa Redondo was the 3rd largest spirits and wine distributor in Portugal, which allowed me to work as the Junior Brand Manager for many renowned brands. This chance came up a couple of years after winning a creativity contest of Licor Beirão and I got a call to be part of the team. 👉 Developed marketing plans for Licor Beirão (the #1 spirit in Portugal), Bushmills, Remy Martin, Cointreau, Jose Cuervo, and more; 👉 Planned, implemented and managed marketing projects with budgets more than 20.000€ ("Mistura Beirão" for example) and briefed them to the digital marketing and the PR agencies; 👉 Reported and analyzed marketing campaigns and benchmarked to identify industry trends and consumer insights. 👉 Developed style guides, brand guidelines, with a vision and value proposition for the short and long term; 👉 Managed relationships with partners and with the digital marketing and public relations agency; 👉 Enhanced internal team effiency for marketing and design by simplefiying processes on project management software.

Wipro Limited

Apr 2018 – Aug 2018

Bucharest

Content Media Analyst

As a Content Media Analyst for a large social network company, my primary objective was to review and categorize content efficiently. My passion for semiotics and communication made my analysis very accurate and helpful for the project coordinators. 👉 Improved and simplified documentation to create strategies alongside the management team, enhancing the team's efficiency; 👉 Became a top performer (top 95%) in a multicultural environment and won multiple awards for proactiveness and performance.

Erasmus Student Network Coimbra

Oct 2014 – Jun 2017

Coimbra

Communication Manager

Working as a volunteer in ESN was incredibly fulfilling. I helped integrate exchange students in my own city through various events and trips, and got to meet amazing people and interact with different cultures. While doing this, I also developed professional skills by coordinating the Communication Department and taking on multiple roles. 👉 Supervised a team of 7 volunteers in event photography, graphic design, email marketing, and social media, achieving record attendance at events and winning the association's first creativity prize; 👉 Organized events and projects, and founded/coordinated the Buddy Programme, which helped integrate hundreds of exchange students.

Education

University of Coimbra

Jan 2018 – Jan 2021

Masters, Marketing

Miguel Torga Superior Institute

Oct 2014 – Jul 2017

Bachelors, Multimedia

Jagiellonian University

Sep 2016 – Feb 2017

Erasmus Program, Marketing

Luis Girao

Marketing & Communication

Skills

Languages