Marcela Inés Fretes, Marketing Specialist

About

Marketing professional with over 6 years of experience in market research, digital data analysis and sales management. Expertise in web analytics tools and valuable knowledge in statistical analysis. Focusing on customer - oriented marketing strategies according to drive business decisions and support attainment of revenue goals. Proactive and self - determination with excellent social and communication skills.

Experience

LA VOZ DEL INTERIOR, GRUPO CLARÍN

Mar 2017 – Aug 2019

Córdoba, Argentina

Digital Analyst and Market Researcher

• Tracking and analyzing key metrics (KPIs) from website traffic and social networks. • Building dashboards and reports, getting data- backed views that help management make strategic decisions. • Planning market research projects, designing surveys to discover customers’ preferences while collecting and analyzing statistical data and providing reports. • Selecting and monitoring market research consulting companies.

DISTRIBUIDORA CUMMINS S.A.

Feb 2010 – Oct 2013

Córdoba, Argentina

Commercial Analyst and Account Executive

• Managing all aspects of selling process with strong customers' relationships through persuasion, effective negotiation and conflict management. • Gathering data and summary reports and presentations. • Collaborating with the auditor to promote and ensure a safe working environment through security programs. • Planning and managing events. • Carrying out the company's charitable donations (CSR).

Education

Siglo 21 University

Feb 2009 – Sep 2016

Bachelor's Degree in Marketing, Marketing

Marcela Inés Fretes

Marketing Specialist

Skills

Languages