Experienced Senior Brand Manager with a demonstrated history of working in the marketing and advertising industry. Strong marketing professional skilled in Advertising, Account Management, Strategic Planning, Marketing Strategy, and Digital Marketing.
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Experience
The Milkman
Jun 2018 – Present
Cairo, Egypt
Brand Manager
· Designed and distributed new marketing materials that improved the corporate footprint in the industry and provided greater customer base.
· Led consumer dairy brand “The Milkman” from start-up with total responsibility for development of all marketing presentations as well as creation and maintenance of brand identity and product positioning for long term market share.
· Developed company pricing strategies and created strategic marketing plans and budgets.
· Managed and directed staff including recruitment and development.
· Initiated and developed new product research and development including consumer insights through focus groups and IDIs, researched market conditions and monitored competition.
· Creation and supervision of company’s social presence across all digital platforms.
· Generation of sales forecasts and plans for presentation to board of directors and shareholders.
· Senior professional responsible for excellent relationship with advertising and public relations agencies, overseeing and motivating sales force, building lasting customer relations, representing the company in various conferences and trade shows.
