👋 Hi, I’m Megan—a GTM strategist and scrappy marketing leader with over six years of experience building impactful programs that drive results across B2B SaaS and beyond. I’m actively exploring full-time and fractional opportunities and would love to connect to see how I can help drive marketing success for your business!
After joining Augie Studio full-time to lead product and content marketing initiatives, I launched key programs and have since transitioned to a fractional role to support ongoing marketing needs. My work there spans from crafting compelling product messaging to executing GTM strategies to boost user adoption and brand visibility, ensuring our brand story resonates with the right audiences to enhance engagement and meet business goals.
In previous roles, I’ve tackled diverse industry challenges. At a LinkedIn-focused agency, I crafted B2B SaaS and e-commerce campaigns through executive channels, scaling lead generation and securing 1-5 highly qualified leads each month for Founder/Executive-led sales. At CableFinder, I developed a distinct brand identity post-separation from its telecom parent company, and at Growlink, I managed the complex task of blending B2B and B2C marketing for environmental control products paired with our SaaS product in ag-tech.
My experience in early-stage startups has also allowed me to launch and lead programs beyond core marketing, including ABM campaigns, sales enablement, LinkedIn demand generation, and executive thought leadership. These experiences have honed my ability to create cohesive & focused strategies that align with broader business goals.
For businesses seeking foundational marketing support, I also offer fractional and freelance services, focusing on building marketing roadmaps, refining brand messaging, and providing actionable recommendations for sustainable, strategic investments in branding and marketing.
For more, check out my portfolio at meganvwest.com. And if you’re still reading 🫶🏼, outside of work, I’m a big advocate for work-life balance. My husband and I are raising a tiny toddler and a high-energy Labrador, and we’re major foodies! In my free time, I blog at bymeganvwest.com on work, life, and style.
Whether full-time or fractional, I’m excited to find my next opportunity to make an impact. Reach out to connect!