Mihai Pascu, Jr Brand Manager

About

I'm a positive and ambitious person with a strong passion for marketing, digital and technology, with over 5 years of dynamic marketing experience and 4 years in the fashion retail industry. The expansion of my career was based on communication, teamwork, trust, and understanding the business needs. My area of expertise has more touchpoints, including digital marketing, brand & products management with a strategic thinking, valuable skills in data analysis, budget administration and a strong team player. Throughout my career, I have achieved significant milestones such as successful and powerful equity campaigns, innovative product launches, digital campaigns, and product package refresh. In terms of academic background, I have a Bachelor's degree in Business Administration with specialization in Marketing. In addition, I have continuously expanded my knowledge through various marketing and personal development courses.

Experience

Ursus Breweries (ASAHI Holdings)

Sep 2023 – Present

Bucharest

Jr Brand manager

Project ownership over the integrated marketing campaigns allocated in the team ▪ Collaborate and motivate cross-functional teams to deliver business solutions for our consumers and internal projects ▪ Assist in the development and refinement of the overall brand strategy with proactive initiatives ▪ Deliver ATL campaigns via digital touchpoints, generating awareness, consideration and conversation to our main clients ▪ Manage and update content on company website, social media, and other communication channels. ▪ Monitor brand performance metrics and analyse data to identify areas for improvement. ▪ Stay informed about industry trends and competitor activities, providing insights to enhance the brand's competitive edge ▪ Communicate effectively with external partners, agencies, and stakeholders

Ficosota

Mar 2023 – Jul 2023

Bucharest

Brand Specialist

Focusing on BTL activities on TT channel, creating commercial opportunities in top 5 clients ▪ Deliver ATL campaigns via digital touchpoints, generating awareness, consideration and conversation to our main clients ▪ Ensure portfolio continuity by implementing the global changes directions on the local level ▪ Handle three brands with different categories ▪ Follow the brand research reports and make the strategy proposals based on the results ▪ Update the brand budget monthly in accordance with the planned calendar MILESTONES PRODUCT LAUNCH TESTING WITH CONSUMERS AND INFLUENCERS CAMPAIGN (New Panties Pufies Fashion&Nature) ▪ Generating strong awareness and WOM among mothers communities, building credibility on product relevance and usage ▪ Good results in the digital campaign: over 1M reach and 490k impressions ▪ Positive impact on sales on the main client comenzi.bebetei.ro

Bergenbier (Molson Coors)

Jul 2022 – Feb 2023

Bucharest

Jr brand manager

Developing the brand promo strategies by implementing the NCP campaign ▪ Monitoring the brand image at country level for POC design ▪ Launching new products and flavors in the brand portfolio ▪ Develop the brand assets along with the agencies ▪ Create and analyze data reports for brand shares, volumes, profitability, etc ▪ Track and make budget allocation across projects MILESTONES DIGITAL INFLUENCER CAMPAIGN - Pavel Stratan x Bergenbier - Cantec pentru Beri Pierdute (Songs for the lost beers) ▪ Successful launch of the campaign in the digital channels FB/IG/YT : 521.729 impressions and 3.661 clicks on AD with an optimized budged ▪ Generated good engagement and consideration and furthermore, consolidated the brand funnel and consumption KPI

Danone

Jun 2019 – Jun 2022

Bucharest

Assistant and Jr brand manager

▪ Analyse Nielsen report to gain relevant information about our products including competitors, market trends, pricing and target markets. ▪ Work closely with the BM to develop and implement branding and marketing strategies. ▪ Present marketing and branding ideas to BM in order to achieve the brand objectives. ▪ Analyzing financial data and find solutions for brand growth. ▪ Lead and develop marketing campaigns (product launching, equity and promotion). ▪ Developing strategies across online platforms to ensure that products and services meet customers expectations and to build the credibility of brands. ▪ Work closely with other departments to ensure business and projects continuity. MILESTONES LAUNCH NEW EQUITY CAMPAIGN - Brigada Super-Ursuleților Milumil Junior caută noi prieteni! (Super-Bears Squad Milumil Jr. is looking for new friends) ▪ Increased spontaneous awareness to 70% and most often used to 35% in the loyalty funnel ▪ Generate WOM in the mothers communities, triggering the recommended by mothers territory with 2% leveraging the product benefits (offer a harmonious growth with a complex of vitamins) ▪ Campaign had a positive momentum in 2021 after launch and continued beginng of 2022 with +1% NS GROWTH and consolidated the MS with 8% in IMF category LAUNCH NEW CRM PLATFORM CLUBMILUPA.RO ▪ Developed 3 new instruments to help mothers in the weaning period ▪ Growth the consumers database to 17.7k active users and delivered powerful content to read with 200+ articles and food recipes in collaboration with nutritionists and pediatricians ▪ Created NL’s plan for conversions and traffic objectives, that delivered 15k clicks on promo offers and product content LAUNCH NEW PRODUCT - Masha&Bear Piureuri de fructe în combinaţii inedite! (Masha&Bear Fruit puree in different combinations) ▪ Digital activation launch on CRM platform and FB/IG/YT channel had brought a brand up-lift over 1.5 mil reach and 13.6 mil impressions

Education

University of Bucharest

Oct 2017 – Oct 2020

Bachelor , Business Administrations specialization Marketing

Mihai Pascu

Jr Brand Manager

Skills

Languages