I'm very passionate about content and communications. Looking at my work published on the web or apps makes my day and I feel so proud of what I do.
I love being challenged and learning something new everyday. The day without a challenge is wasted.
I'm a compassionate leader who leads by example.
Experience
Next50
Dec 2021 – Present
Communications Manager
• Lead the design, development, and delivery of communications, pushing material to the media and managing
media relations
• Work closely with the marketing, social, in-store and creative teams to drive successful campaign delivery and ensure timely execution of projects
• Manage internal and external communication with multiple government entities and map the flow of information
• Support the marketing agency and social media team to ensure consistency of message in all communications
• Increase government agencies’ engagement and satisfaction via campaigns, surveys and newsletters
• Develop editorial calendar with key events
• Lead the Learning & Development activities, setting training standards and enhancing methodologies and practices
• Assess training effectiveness via customized weekly assessments and surveys to identify knowledge gaps and key areas of weakness
Digital 14
Jul 2018 – Dec 2021
Digital Content Lead
Support key content team activities and functions, including working on creative content production and solutions to bring key content categories to life in-app and web and enhance customer’s journey
Develop and implement a content strategy that includes media outreach, social media content creation and amplify relationships with social media platforms
Manage and guide website building with content optimization, tagging, and SEO
Help set the vision for content and drive cohesive website copy by defining, developing, and evolving a set of standards and guidelines to follow and a glossary to be used across internal and external coaching and trainings
Create a style guide that specifies the tone of voice required to create engaging content and ensure brand consistency
Enable product managers in their role as writers and editors; be an arbiter of best practices in grammar, messaging, writing, and style
Manage the brand and content department, ensuring the on-time delivery of work and overall quality of execution in line with brand standards
Perform periodic site audits to identify and address outdated content and perform research to stay up to date with the current best practices in the industry
Manage internal and external communication with multiple government entities and map the flow of information to support the web development
Work closely with the design, PM, marketing, QA, release, and operations teams to provide editorial, creative, and technical support
Edit and sign-off press releases, features, marketing videos, brochures, e-mails, newsletters, printouts, and support with Social Media management
Manage and track content budget, ensuring funds are closely monitored, spending is carefully planned, and invoices are settled
ATKEARNEY
Feb 2016 – Jun 2018
Content Lead
• Establish a workflow for requesting, creating, editing, publishing, and retiring content and using translation memories, style guides, and glossaries for maximizing resources time, and efforts
• Review and edit for business-critical content and perform linguistic QA
• Proofread texts across various channels, ensuring a high standard of quality control and consistency
• Enhance content management processes and techniques
• Feed the content team with performance insights, actively promoting a growth culture in which the team is regularly looking for opportunities to optimize ideation, distribution, scheduling, and amplification of content
• Participate in the hiring and supervising of content writers/editors in all content verticals to create high-quality content
