Being a Digital Marketing deft immensely enjoys digital marketing and communication projects as these align perfectly. I also have very strong people skills which allow me to tackle challenges in any situation. I am also willing to relocate and pursue my career in Digital Marketing.
Experience
Digital Graphiks
Jul 2020 – Present
Karachi
SEO Manager
❖ Looking after array of digital marketing disciplines, integrating strategies for SEO, content planning and analytic
❖ Recommendations that turned into a long-term retainer-based engagement
❖ Help design & development team to create a relevant UIUX in every step of user journey at every touch point
❖ Provided content recommendations and ideas for marketing efforts outside of SEO provided guidelines
❖ Delivered a comprehensive SEO audit including technical, content, and link building
❖ Analyse website page speed & size ask developer to fix it
❖ Give technical advice on website development: for example, hosting, redirects, error pages
❖ Synergize organic performance & align measurement strategies based on individual campaign objectives
AMAXZA
Sep 2019 – Apr 2020
Karachi
Assistant Manager Digital Marketing
❖ Stay up to date on the latest industry developments like Google Algorithm Updates
❖ To develop & execute solid plans to increase page views, unique visitors, dwell time
❖ lay the foundations for new build of web and mobile sites development
❖ Thoroughly analyse competitors with the same industry
❖ Perform Keyword research and analysis for website
❖ Improve rankings for all important and relevant organic keywords
❖ Responsible for communication via social media and eDM's
KoderLabs Pvt Ltd
Sep 2017 – Aug 2019
Karachi
Assistant Manager Digital Marketing
❖ Planning, implementing and budgetary control of all digital marketing efforts
❖ Manage Content Team & Suggesting them topics as per requirement & proofread their work
❖ Monitor trends in social media platforms & create editorial calendars & syndication schedules
❖ Set up & optimize company pages within each platform to increase the visibility of company’s brand
❖ Advice on social media partnerships and paid media buys
❖ Participation in the development of new product launch material including sell sheets, catalogues,
videos & webinars
❖ Manage reporting platforms such as Google Analytics, Webmaster etc. to gain actionable insight and
report recommendations
Optimus Digital
Mar 2016 – Mar 2017
Karachi
SEO Team Lead
❖ Leads a team of search engine marketers through guidance and thought leadership, ensuring SEO projects are
launched, conducted and delivered as expected
❖ With my Strong analytical and problem-solving skills, with an ability to draw conclusions, determine strategies
and take appropriate action
❖ Develop & Implement SEO strategies to improve website organic performance
❖ Recommend changes in website architecture, content & linking to improve Onpage SEO
❖ Track, analyze, and act on appropriate KPI’s, as required to achieve revenue goals through traffic, conversion
and other milestone objectives.
❖ Operational Knowledge of CSS, HTML help me a lot to sort small issue relating to the project
❖ With my strong analytic skills and a familiarity with SEO tools like Google Analytics, Search Console, screaming
frog, SEO Book and MOZ to do proper analysis of the project
ITSec Pvt Ltd.
Oct 2013 – Nov 2015
Karachi
SEO Executive
❖ Take ownership of optimization, technical SEO and reporting for a number of verticals
❖ Review and monitor best practice within the website industry to inform content
❖ Develop and maintain social media strategy and policy, competitor analysis and working guidelines and
coordinate all the organization’s social media channels.
❖ Contribute to brainstorming sessions and research new concepts for content
❖ Day to day maintenance of content on our sites and social media channels through use of available tools
ITSec Pvt Ltd.
Jul 2013 – Sep 2013
Karachi
SEO Intern
Since, I have sound knowledge of HTML & CSS that is why my Duties as an SEO Intern include optimizing web
content, editing HTML code, link building, creating social profiles on hundreds of sites, posting updates and using
social media tools to automate tasks. Most marketing will be done on Facebook, Twitter, Google+, LinkedIn, Yelp,
Blogs (WordPress) and YouTube.