One of my core skills is to run projects throughout the life cycle, from cradle to grave, with eye for detail and efficiencies, and identifying opportunities to collaborate, leverage knowledge and teams, to get results with purpose in a timely manner.
I have spent the last 20 years working in a VUCA environment, in a country with an unstable and volatile economic and political context, nevertheless, was able to deliver results and meet business goals despite shifting landscape.
Experience
Finca Los Maza and Casa de Uco Wineries
Dec 2015 – Present
Buenos Iares
Operations Director
Finca Los Maza
Sep 2011 – Nov 2015
Buenos Aires and Mendoza
Export Manager
• Developed processes and implemented tools to reach, control and approve production budgets, timelines and
resources enhancing export profitability and delivery.
• Managed and negotiated Global Key Accounts and new products incorporations in foreign markets.
• Developed strategic Sales Plans aligned with both Company and clients objectives and resolved project escalation
issues by removing barriers and meeting customer requeriments.
• Supported sales team with development of requests for proposals.
Finca Los Maza
Sep 2008 – Nov 2011
Buenos Aires and Mendoza
Senior Commercial Manager
• Led planning and execution of Sales and Marketing Budgets and controled sales force performance.
• Outlined BTL initiatives, Promotions, developed and implemented Loyalty and Incentive Plans that considered
different channel requirements.
• Negotiated new product incorporations, Pricing and Marketing Initiatives at Key Retailers and Distributors
(Cencosud, Coto, Walmart, Libertad).
• Outlined and supervised strategies and Trade Marketing Objectives.
• Coached sales force and trade marketing service personel to incentivate sales and product visibility to increase
Brand awareness.
Make it Happen SA (Gourmet Dstribution Company)
Aug 2006 – Aug 2007
Buenos Aires
Comercial Assistant
• Helped manage negotiations with Supermarkets and Wholesalers.
• Designed POP Material and organized events.
• In charge of Trade Marketing
Education
Universidad Austral
SOCIAL COMMUNICATION BACHELOR, Social Communications
ST. ANDREW´S SCOTS SCHOOL
Feb 1990 – Dec 1998
INTERNATIONAL BACCALAUREATE (IB), Primary and Secondary School