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Noelle Yu

Performance Marketing Specialist

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Intro
Los Angeles, United States
Head of Digital Marketing and Ecommerce at Odacité Skincare
Online Media
Joined June 9, 2023

Skills

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English
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Native or Bilingual
About
Growth Marketing leader with experience leading direct-to-consumer growth, most recently +20% revenue and +135% new client growth. History of building and executing growth strategies for disruptive e-commerce brands . Proven track record delivering successful campaigns and strategies to help brands meet their objectives. Combines a solution-oriented communication style with flexibility to effectively work collaboratively with analytical and creative teams.
Experience
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Odacité Skincare
Sep 2022 – Present
Los Angeles, CA
Head of Digital Marketing and Ecommerce
Led and managed paid acquisition channels, retention, and DTC website strategy to +20% Revenue growth year on year and +135% new client volume Streamlined Website user experience and improved Conversion Rate 46% YoY +35% Email open rates YoY netting in +28% Revenue within the channel Led migration from GA to GA4 Launched TikTok Ads as an evergreen acquisition channel