Growth Marketing leader with experience leading direct-to-consumer growth, most recently +20% revenue and +135% new client growth. History of building and executing growth strategies for disruptive e-commerce brands . Proven track record delivering successful campaigns and strategies to help brands meet their objectives. Combines a solution-oriented communication style with flexibility to effectively work collaboratively with analytical and creative teams.
Experience
Odacité Skincare
Sep 2022 – Present
Los Angeles, CA
Head of Digital Marketing and Ecommerce
Led and managed paid acquisition channels, retention, and DTC website strategy to +20% Revenue growth year on year and +135% new client volume
Streamlined Website user experience and improved Conversion Rate 46% YoY
+35% Email open rates YoY netting in +28% Revenue within the channel
Led migration from GA to GA4
Launched TikTok Ads as an evergreen acquisition channel