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Phuong Bui

Social Media Specialist | Content Creator

Ho Chi Minh City, Vietnam
Social Content Planner | Copywriter at Inspike Group
Marketing & Advertising
Joined June 6, 2024



I'm sociable, easy-going, and value careful planning and dependability. I constantly seek to improve my marketing skills and knowledge to help my organization achieve its goals
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Inspike Group
Apr 2023 – Present
Ho Chi Minh city
Social Content Planner | Copywriter
1. Social Media Specialist: - Develop communication plans and strategy by year - quarter - month - week with specific topics and deployment plans creatively on the Company's channels - Draft storyline and storyboard to visualize communication content - Cooperate with related departments to accomplish communication goals - Monitor the social media channels with high engagement and popularity (Facebook, Youtube) to enhance the influence of the Company’s projects on viewers. - Create content and images, "on-plan" and "on-trend" - Interact with viewers in a timely, trendy, and professional manner - Update company credentials with photos, detailed content, and video recap - Be responsible for protecting the company's image and handling media crises (if any) 2. Internal copywriter: - Create “Wording” for pitching projects & implementing projects that need a story or storyboard - Participate in organizing internal activities, especially in writing content & scripts - Follow up with Account Teams or on-site projects to get materials for posting - Design & edit simple videos with software like CapCut, Canva... - Participate in internal & external training courses to share and improve knowledge
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IDM Vietnam CO., LTD
Feb 2023 – Mar 2024
Ho Chi Minh city
Social Media Executive
- Build, manage, develop, and operate social media channels such as: Facebook, Zalo OA, LinkedIn. - Implement and optimize social media efforts to achieve KPIs for each project. - Create monthly, weekly, and daily checklists and timelines. - Propose ideas and directions for media content and advertising messages to increase brand awareness. - Perfom in-depth reports, industry reports, and project-specific reports for the Social Media Manager on a regular basis or as needed. - Provide direct customer service and answer inquiries relevant to ongoing projects and contracts. - Handle additional tasks assigned by the BOD or Direct Manager. - Compile information to support the Social Media Manager in proposal development.
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Nov 2021 – Jan 2023
Ho Chi Minh city
Content Creator
- Build, manage, develop, and operate all social media channels. - Contribute ideas and actively participate in building and managing marketing campaigns. - Develop creative concepts for product introduction video scripts, product reviews, and other media content. - Grow the TikTok channel to reach 1,000 followers within 3 months. - Increase organic Facebook followers by 4,000 within 6 months.