PLAI - brewing company

Naming, logo and label design for a fictional local beer company. Why PLAI? Plai translated from Romanian means Motherland. And what could be better than the Motherland, native traditions, native beer. PLAI produces strong beers according to the best traditional recipes. I wanted to create illustrations for labels with strong, possibly brutal characters, so I chose a lumberjack, a blacksmith and a baker. I hope you will like it.